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| By Laura Patterson |
| If you want to answer the C-suite's questions about how Marketing is performing, you need a dashboard—an insightful report that can optimize performance. Learn five key steps to creating a viable marketing dashboard.
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| By Christian Gulliksen |
| As a writer for MarketingProfs since 2007, I've spent years researching hundreds of blogs on a weekly basis. Some I read with dedication; some I dismiss right away. So what separates the good from the bad?
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| By Matthew Grant |
| In this episode of Marketing Smarts, I talk to Mike Troiano of Holland-Mark about the crisis in the traditional marketing communications function—which has, in his view, "lost a seat at the grown-up table."
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| Learn from IBM's Sandy Carter how to incorporate social techniques into business processes and use social analytics to understand how customers see your brand. Catch this highly rated PRO seminar at your convenience.
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| By Ann Handley |
| Brands now have the ability to bypass the traditional press and tell their own story. But many don't do it well. Here's how hiring brand journalists can help you speak to your customers in a human, intelligent, fresh, engaging way.
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