Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, March 1, 2025
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In This Issue
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ARTICLE
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The AI Teammate: How to Collaborate With Artificial Intelligence in Sales
AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how.
Read more ➔
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RESEARCH
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Which Content Tactics Make People Unsubscribe From Brands?
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
Check out the study findings ➔
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ARTICLE
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How Marketers Can Use AI Responsibly and Ethically
Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, February 28, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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The Social Media Funnel Explained
Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel?
See the infographic ➔
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ARTICLE
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The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth
Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment.
Read more ➔
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SPONSORED ARTICLE
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Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction.
Read more ➔
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FOR MARKETINGPROFS PRO MEMBERS
How to Get GA4's Insights
Google Analytics 4 has AI-powered insights about your website visitors. Are you using them to guide your marketing? Discover how, with The Modern Marketer's Guide to Google Analytics, a four-part workshop series with workbook. Included with PRO membership!
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Upcoming Events
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MAR
5
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Session 4 of Content Marketer's Crash Course
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MAR
6
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60-minute webinar | sponsored by ZeroBounce
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MAR
13
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60-minute webinar | sponsored by Snowflake
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MAR
14
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90-minute event | 2 live sessions with video marketing experts
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APR
29
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Free virtual conference | 14 marketing veterans will coach you through their winning B2B strategies
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