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In This Issue
+ How-To: Proper and Improper Use of QR Codes: 10 Great Examples of Each
+ Podcast: Bankable Leadership: Author Tasha Eurich
+ #SocialSkim: Twitter Cards How-To, Netflix Drones, Oscars, GIF Resumes
+ PRO NEW How-To Guide: Inspire, Persuade, and Motivate Your Audience
+ Survey Says: How Buyers Evaluate Professional Services Providers
+ Infographic: A Snapshot of Small Businesses on LinkedIn
+ My View: The Eight Touchpoints of a Customer's Consideration Phase
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Advertisement  Join us on March 4 for Five Tips for Solving Today's Multichannel B2B Marketing Challenges and get the know-how to manage the complexity of multi-touch, multichannel communications and ultimately, drive success. You'll also leave with 3 ways to effectively measure your campaigns. Register today.
How-To Proper and Improper Use of QR Codes: 10 Great Examples of Each
There are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use. Read More
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Podcast Bankable Leadership: Author Tasha Eurich Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Organizational psychologist and best-selling author Tasha Eurich offers insight into effective management, and how anyone can learn to be a better leader. Read More
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PRO NEW How-To Guide: How to Inspire, Persuade, and Motivate Your Audience
Does public speaking make your knees shake? Do you know how to captivate and convince your audience? In this 25-page guide, you'll learn how to excite, ignite, and unite your audiences so that they'll be inspired, persuaded, and motivated to move forward with your recommendations. Read More
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Advertisement  Be the Earliest Bird and save $600 on MarketingProfs B2B Forum 2014. Join us October 9-10 (workshops Oct 8) in Boston for 2 days of inspirational learning, networking, and loads of fun. This is not your average conference. Secure your spot today -- we wouldn't want you to miss out!
Survey Says
How Buyers Evaluate Professional Services Providers
By Ayaz Nanji
Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to do research. Read More
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Quick Take
#SocialSkim: Twitter Cards How-To, Netflix Drone to Home, the Oscars, GIF Resumes
By Angela Natividad
Just in time for your weekend, this issue's action-packed with practical and inspiring social stories: Netflix Drone to Home, Oscars fun with kids and hashtags, GIF-based resumes, and a Twitter Cards how-to. Skim to stay witty in 140 characters or less! Read More
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My View The Eight Touchpoints of a Customer's Consideration Phase
By Alex Gonzalez
Learn about the eight social touchpoints that contribute to your customers' decision-making process. Read More
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Mar 4
 FREE Seminar—Five Tips for Solving Today's Multichannel B2B Challenges
Mar 6
 PRO Seminar—Using Google Analytics' Secret Data to Improve Search and Social Campaigns
Mar 11
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Mar 13
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Mar 14
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Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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