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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, February 09, 2019 |
| How to Choose the Most Appealing Images for Your Email and Content Marketing | ||||
| A single image can have a significant impact on the performance of an email campaign by ensuring that customers receive a compelling and personal experience. Selecting images with maximum appeal requires considering a range of factors. See how to select those impactful images. | ||||
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| 5 Reasons Your Marketing Messages Aren't Hitting the Spot: How to Make Sure They Do | ||||
| A lot of marketers are constantly tweaking their messaging—because it just isn't doing what they want it to do. And with so many moving parts, that's not a problem that's easy to fix... But here are five of the most common issues that show up in marketing messaging of all kinds. Let's straighten them out, shall we? | ||||
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| How to Find Your Company's Most Powerful Thought Leaders—and Your Company 'Story' | ||||
| B2B customers are demanding education and advice as part of the sales experience. They see through the bright and shiny marketing speak. They want proof. Real thought leadership is that proof. Take these four steps to identify your company's most powerful thought leaders and their perspectives. | ||||
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| Analyzing the Results of Your Email Marketing Campaign: A Course | ||||
| Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights. This new course shows you how to do just that. Let's get started! | ||||
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| Context Is Everything: Consumer Behavior [Video] | ||||
| Sabine Benoit, professor of marketing at the University of Surrey, briefly explains how consumer behavior is affected by contextual factors and what marketers can do to capitalize on it. | ||||
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| 21 Instagram Stats Every E-Commerce Brand Should Know [Infographic] | ||||
| Instagram has over 1 billion active monthly users. Although the platform offers opportunities to engage and converse with customers, many e-commerce businesses aren't seeing success. Here's what you need to know to succeed on Instagram. | ||||
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| What Workers Want Most From Employers [Study] | ||||
| Workers say what they want most from employers is to be compensated and treated fairly, according to recent research. Millennials, though, see the issue a little differently. Check out the findings. | ||||
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