Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)
+ Podcast: Everybody Makes Mistakes, or Why You need a Social Media Policy
+ PRO: NEW No-Nonsense Media Mix Guide for Your Marketing Plan
+ Survey Says: World Internet Stats: Websites, Email, Social Media, and More
+ Quick Take: Social How-To Lessons: The Week in Social Media #SocialSkim
+ My View: 3 Ways You're Pushing Away Customers on Facebook... and 11 Ideas for Engaging Them [Slide Show]
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Most advertisers don't extract the full value from real-time bidding (RTB) because it requires moving beyond CPM to a new model for buying. This whitepaper from Quantcast offers valuable guidance to help your team make the shift to a more strategic approach to real-time advertising. Download now.
How-To 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)
By Jeffrey K. Rohrs
This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI from marketing investments. Read More
How-To Image
share Twitter Facebook LinkedIn
Podcast Everybody Makes Mistakes: David B. Thomas on Social Media Policies
By Matthew Grant
David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies. Read More
Podcast Image
share Twitter Facebook LinkedIn
PRO NEW How-To Guide: No-Nonsense Media Mix Guide for Your Marketing Plan
This 36-page guide will help you explore your options and choose the media mix that will work best for reaching your target audience while working within the boundaries of your budget. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Learn how to unite sales and marketing with a concerted, data-driven exercise in this free whitepaper from Demandbase. Follow this four-step approach to create a named account list—the list of companies most likely to become your customers. Download now.
Survey Says
World Internet Stats: Websites, Email, Social Media, and More
By Lenna Garibian
In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled a year of data on the Internet, email, and social media. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Social Lessons: Seize Opportunities, Mitigate Crises, Attract Clients... The Week in Social Media #SocialSkim
By Angela Natividad
Like a good how-to lesson? This week is packed with piles of 'em: how to leap at opportunity, how not to mitigate an overnight social crisis, how to attract clients and advertisers using Pinterest, how to get people excited about "everyday" purchases... and who really won the Super Bowl. It's all here... Skim for experience! Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View 3 Ways You're Pushing Away Customers on Facebook... and 11 Ideas for Engaging Them [Slide Show]
By Verónica Maria Jarski
Many businesses create a Facebook company page then expect customers to engage with them immediately. However, many companies make the following mistakes that push customers away. Read More
Author Name
share Twitter Facebook LinkedIn
Untitled Document
Mar 5
 FREE Seminar—Three Tragic Flaws That Might Mean Curtains for Your Digital Strategy
Mar 8
 Virtual Conference—B2C & Retail Marketing Sign up for free!
Mar 12
 FREE Seminar—Leverage Your Data to Run Smarter Marketing Programs
Mar 14
 PRO Seminar—Brand Yourself: Busting the Nine-Second Barrier
Mar 21
 PRO Seminar—Five Common Pricing Roadblocks (and How to Get Around Them)
Apr 11
 MarketingProfs University—Cracking the Facebook Code Use coupon code DECODED to save $200
Apr 12
 Virtual Conference—Social Media Marketing Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
advertisement
Advertisement