Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, February 8, 2025
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In This Issue
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ARTICLE
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What's Changing in B2B Marketing in 2025? Everything.
Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies.
Read more ➔
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INFOGRAPHIC
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Old-School Cool: The Power of Retro Logo Design
This infographic looks at the appeal of retro logos, the key elements to consider when creating one, and examples from brands.
See the infographic ➔
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ARTICLE
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Quick Five-Step Guide to Launching Your Own B2B SEO Campaign
Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads.
Read more ➔
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RESEARCH
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How Concerned Are Americans About AI?
More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research.
Check out the study findings ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, February 7, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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The 25 Most Valuable Brands in the World
Apple is the most valuable brand in the world and Microsoft ranks second, according to Brand Finance's annual ranking.
See the infographic ➔
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ARTICLE
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Balancing Personalization and Data Security: Essential Strategies for CMOs in Financial Services
Learn how financial services marketers can balance personalized customer experiences with data privacy and compliance.
Read more ➔
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RESEARCH
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The State of B2B Influencer Marketing
What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective?
Check out the study findings ➔
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FOR MARKETINGPROFS PRO MEMBERS
Overcome Search AI Summaries
With Google using AI to summarize information in search results, SEO doesn't pull quite like it used to. But that doesn't mean SEO is doomed—in fact, it might be even more valuable than ever! Discover how to keep your SEO content working for you in SEO and the Future of Content Discovery, hosted by Andy Crestodina. Included with PRO membership.
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Upcoming Events
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FEB
12
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60-minute Opening Keynote session of our 10-week series, Content Marketer's Crash Course | presented by Andy Crestodina
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FEB
14
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90-minute event | 2 live sessions with AI marketing experts
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FEB
18
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45-minute webinar | sponsored by Ortto
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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