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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, February 08, 2020 |
| Get Your Resume Together, It's 2020: The Must-Have Skills of Today's Marketing Leaders | ||||
| If you're a CMO, or plan to be one someday, and you're in job-acquisition or job-preservation mode, you're probably contemplating the skills a high-level marketing professional will need to stay relevant, employable, and successful in the coming years. Here is what you need to know. | ||||
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| Marketing 404 Errors: Six Marketing Stars Fess Up About Their Mistakes (and What They Learned From Them) [Podcast] | ||||
| Marketing stars Christopher Penn, Chris Brogan, Goldie Chan, Carlos Hidalgo, Katie Martell, and MarketingProfs' own Nina Bell share missed marketing opportunities and lessons those experiences taught them. MarketingProfs Chief Content Officer Ann Handley co-hosts this special 404th episode. | ||||
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| Younger and Wordier: How Gen Z's Search Behavior Is Different [Study] | ||||
| Gen Zers tend to have longer queries and are more likely to use certain words when searching online, according to recent research. Check out other findings from the study. | ||||
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| Storytelling: Using the Power of Story to Drive Action | ||||
| MarketingProfs event | ||||
| Behind any successful business, behind every successful transaction, there is a story. Join us for a full-day storytelling workshop at MarketingProfs B2B Forum to learn how to effectively tell your story, enchant your audience, and attract more of the right kinds of customers. Learn more. | ||||
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| 50+ Retargeting Statistics Marketers Should Know [Infographic] | ||||
| Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is a marketer's second chance (and third and fourth and fifth...) to make that all-important big impression. These stats and facts will help you craft your own retargeting strategy. | ||||
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| An Enterprise Approach to Content Management | ||||
| Today's enterprises must effectively and efficiently deliver, manage, measure, and archive content. Robust content management capability is critical. But there are myriad systems on the market. How do you choose the right set of tools? What factors and elements do you need to consider? | ||||
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| The CMO's Decision: To Bot or Not? | ||||
| The future of marketing is all about performance—particularly lead quality and revenue contribution. Very soon, marketers' best friend will be conversational AI. Bots. User interfaces that rely on artificial intelligence and machine-learning to engage users, deliver leads, and increase conversions. | ||||
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| Remote Marketing Teams: Benefits, Challenges, and Five Tools to Keep Them Synced | ||||
| Allowing employees to work some or all of the time outside your offices offers tangible business benefits, but also challenges related to communication, collaboration, and management. These 5 lesser-known tools can help you mitigate the challenges and reap the benefits of remote teams. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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