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In This Issue
+ How-To: Six Public Speaking Tips That Help Your Marketing, Too
+ Podcast: Google+ for Brands: Lynette Young Talks to Marketing Smarts
+ #SocialSkim: Funny Sochi Livetweets, Super Bowl Marketing Scores
+ PRO Seminar: The Psychology of Email Response: Persuasive Tactics
+ Survey Says: The Future of Online Video Marketing
+ Infographic: Facebook Turns 10: Highlights and Stats
+ My View: Six Reasons Your Brand Needs a Social Voice
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How-To Six Public Speaking Tips That Help Your Marketing, Too
By Stephanie Villella
Using some of the concepts that can make your public address a hit, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You never have to give a speech to do it. Read More
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Podcast Google+ for Brands: Lynette Young Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Social technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing. Read More
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PRO [Seminar] The Psychology of Email Response: Persuasive Tactics for Increasing Engagement and Conversion
You'll learn what motivates people to take action and how to harness that knowledge to improve email marketing results. Real-life examples will showcase specific tactics and reveal the role that emotion and intellect play in generating engagement and, ultimately, conversion. Read More
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Advertisement  Present & Persuade—a new MarketingProfs University course that's all about mastering the art of persuasive communication. Ideal not only for marketers, but sales staff, customer support agents, HR folks, analysts, and even IT personnel! Save $200 when you register using code PERSUADE by the kickoff date—February 13.
Survey Says
The Future of Online Video Marketing
By Ayaz Nanji
Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from Forrester Consulting. Read More
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Quick Take
#SocialSkim: Funny Livetweets From Sochi, Super Bowl Marketing Scores, More!
By Angela Natividad
Read hilarious hotel livetweets from the Sochi Winter Olympics. See what marketing scored at the Super Bowl. Run effective social media contests. And, as always, learn from all that’s fit to print about the changing face of social! It’s all a Skim away. Read More
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My View Six Reasons Why Your Brand Needs a Social Voice
By Camille McClane
Does your brand have a recognizable voice in social media? Here are some reasons for creating a personable, genuine social voice. Read More
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