📋 Table of Contents

Saturday, February 06, 2021

📋 Table of Contents

1/ LinkedIn B2B Marketing: 3 Underused Ways to Engage Prospects and Customers

2/ 5 Tips for a More Personalized B2B Content Strategy in 2021

3/ The Big Challenge for Marketers and Marketing in 2021

4/ Join Andrew Davis Next Week for His B2B Backstage Debut

5/ 10 Social Media Trends Marketers Should Be Watching

6/ How to Market Effectively in 2021: Integrate Performance and Brand Marketing

7/ Customer Trust: How to Use Personalization and Authenticity to Reach Audiences

8/ A Profile of Younger B2B Decision-Makers: Meet the BETAs

MarketingProfs article

LinkedIn B2B Marketing: Three Underused Ways to Engage Prospects and Customers

We're all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans. »

MarketingProfs article

Five Tips for a More Personalized B2B Content Strategy in 2021

2020 changed everyone, including B2B buyers, and your content strategy must change with them—which means better personalization. But it doesn't mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy. »

MarketingProfs podcast

The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts

How can we marketers build up our own brand (collectively) and ensure that Marketing is included in organizational-level decision-making? Michael Barber shares his insight and experiences as we tackle some of the challengers marketers are facing in 2021. Read more and listen in on this insightful conversation. »

infographic

10 Social Media Trends Marketers Should Be Watching

Which social media shifts should marketers be watching closely in 2021? This infographic explores key trends that could have a major impact on social media strategies this year. Check out this infographic. »

MarketingProfs article

How to Market Effectively in 2021: Integrate Performance and Brand Marketing

Now that most companies are completely focused on their bottom line, extensive brand marketing can be difficult to justify. Using a contextual or native brand strategy is one way to create branded content while simultaneously measuring performance and return. »

MarketingProfs article

Earn Your Customers' Trust: How to Use Personalization and Authenticity to Reach Audiences

In 2020, it became clear to marketers that customers who are faced with uncertainty embrace personalized communication. That means it's time to junk marketing-speak and instead opt for a more authentic approach. These four tips can help. »

research

Meet the BETAs: A Profile of Younger B2B Decision-Makers

B2B decision-makers under age 40, often tech natives, tend to blur work-life boundaries, seek continual self-evolution, and expect brands to address social issues. Check out the findings of this study. »

Join Andrew Davis Next Week for His B2B Backstage Debut

MarketingProfs PRO event

Want to learn how to drive a steady stream of highly valuable, high-margin new business? Join Andrew Davis next week to find out how to harness the power of loyalty to do just that.

Get your Backstage ticket.

Afoot in the Neighborhood

MarketingProfs community goings-on

In an exhilarating B2B Backstage webinar on February 9, best-selling author and marketing expert Andrew Davis will show MarketingProfs PRO members how to use the loyalty loop to drive a steady stream of highly valuable, high-margin, new business from your current clients. Hosted by Ann Handley. 75 minutes.

We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.

Did You Miss Us?

Recent MarketingProfs content

Meet the BETAs: A Profile of Younger B2B Decision-Makers »

Five Tips for a More Personalized B2B Content Strategy in 2021 »

10 Social Media Trends Marketers Should Be Watching [Infographic] »

Enterprise ABM: Five Common Pitfalls and Tactics to Avoid Them »

Tips for Building Career Resilience [Infographic] »

How to Stay Relevant at Your Marketing Organization During a Recession: Christina Del Villar on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

Leadspace Lands $46 million in Growth Funding Led by JVP and Welcomes New CEO to Revolutionize B2B Customer Data Platform MTS

Episerver (Optimizely) Named a Leader in 2021 Gartner Magic Quadrant for Digital Experience Platforms Yahoo Finance

ZoomInfo Launches 'Targeted Audiences' to Optimize Advertising Campaign Precision and Performance The Street

Data Axle Leverages Its Best-of-Breed Business Data to Launch B2B Lead Gen Services. MTS

Demand Science Announces Acquisition of Tidings as Part of Strategic Expansion of B2B Sales Enablement Solutions. PR Newswire

TechTarget Named to Forbes’ 2021 List of America’s Best Small-Cap Companies. Business Wire

Kaon Interactive Names Dana Drissel Chief Marketing Officer. PR Newswire

Upcoming Events

FEB

[PRO Webinar] The Loyalty Loop: How Small Things Add Up to Big Business
B2B Backstage with Andrew Davis | 75 minutes

FEB

[Friday Forum] Email Marketing
3 live sessions | sponsored by Litmus

FEB

[Webinar] Making the Boring Interesting: Perk Up Your Writing 45 minutes

FEB

[Webinar] 5 Webinar Rules to Break in 2021
60 minutes | sponsored by ON24

MAR

[Master Class] Customer Journey Maps for Marketers
Kickoff Watch Party with Jeannie Walters

APR

7-8

[Online Event] MarketingProfs B2B Forum 2021
35+ sessions, 5 keynotes + a full year of learning with PRO

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.