MarketingProfs This Week: 6 February 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Four Ways People Think and How to Convince Them to Buy
2.	#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories This Week
3.	Podcast: Customer Data, Your Company's Untapped Goldmine: Adobe's Kiki Burton
4.	PRO Seminar: Content, Conversions, and Lead Generation
5.	Survey Says: Eye-Tracking Study: How Consumers View Display Ads
6.	My View: Memorable Moments Enrich Customer Relationships
7.	Infographic: How Agile Marketers Operate

Join us on February 12 for our Content Marketing Virtual Conference to learn how to be a bigger, bolder, smarter content marketer. Register today.

How-To

Four Ways People Think and How to Convince Them to Buy

By Mikita Mikado

What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them. Read More

Podcast

Customer Data, Your Company's Untapped Goldmine: Kiki Burton of Adobe on Marketing Smarts

By Kerry O'Shea Gorgone

Kiki offers offers a map for accessing the goldmine of customer insights your company doesn't realize it's sitting on, and explains how to grow your valuable audience. Read More

FOR PRO Members

Seminar: Content, Conversions, and Lead Generation

This seminar will analyze the birth of a lead, deconstructing the process, including each funnel stage. You'll learn how content—from high-ranking blog posts to the thank-you page after the thank-you page—affects the conversion funnel, and you'll understand which topics and types of content attract and engage visitors. Read More

Don't be damned by dysfunctional data-driven marketing practices. Join us on Feb 23 for The Seven Deadly Sins of Data-Driven Marketing to discover how to avoid these sins and simplify your data practices for optimal results.
Register today.

Survey Says

Eye-Tracking Study: How Consumers View Display Ads

By Ayaz Nanji

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? Read More

Quick Take

#SocialSkim: How Facebook's Latest Algo Change Affects You, Plus 13 More Stories in This Week's Roundup

By Christian Neri

Find out about Facebook's latest algo update and open-to-all livestreaming, and whether you have access to Instagram's multi-account test. Also: a cool lesson from GaryVee on how Snapchat benefits B2B brands. Read More

My View

Memorable Moments Enrich Customer Relationships

By David Trice

Marketers need to define and measure the moments that matter to their customers. Those moments drive customers to engage with your brand, sing your praises, and purchase your products or services. Read More

event calendar

Feb 9	FREE Seminar—Email Wizardry: Five Tactics That Will Leave You Spellbound
Feb 11	PRO Seminar—Secrets to Successful Data-Driven Marketing
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Feb 16	FREE Seminar—Four Ways a CMS Solution Can Drive Agency Revenue
Feb 25	PRO Seminar—How to Host a Marketing Growth Hackathon
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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