📋 Table of Contents

Saturday, February 4, 2023

📋 Table of Contents

1. Four Ways Marketing and PR Can Drive Business Success Together

2. Maximizing Your B2B Marketing Budget—Recession Strategies and Tips

3. Is B2B TikTok Right for Your Business? Three Questions to Ask

4. The Pros and Cons of Printed Marketing Materials

5. Four Ways Marketers Can Increase Their Productivity

6. The Email List Segments You Should Focus On

7. Take Over Social Media in 2023 MarketingProfs Working Webinar Series

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Four Ways Marketing and PR Can Drive Business Success Together

Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros. »

podcast

Maximizing Your B2B Marketing Budget—Recession Strategies and Tips

Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams. Read more and listen in. »

article

Is B2B TikTok Right for Your Business? Three Questions to Ask

TikTok is full of flashy ads (and cute dog videos), but a large part of brand presence on the platform is B2C. So, is B2B TikTok even a thing? It certainly can be, if you plan ahead and do it right. »

research

The Pros and Cons of Printed Marketing Materials

Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research. Check out the study findings. »

article

Four Ways Marketers Can Increase Their Productivity

The trials of remote work and multiple meetings can make being productive more difficult than ever. Check out these four tips for increasing your productivity. »

infographic

The Email List Segments You Should Focus On

By parsing your email list well and focusing on the segments that really matter, you can boost relevance and effectiveness. This infographic covers the key ones to focus on. Check out the infographic. »

Take Over Social Media in 2023

MarketingProfs Working Webinar Series

Make this the year you crush it on social media! Zontee Hou, head of strategy at Convince & Convert, hosts the four-part Building Brand Trust Through Social Media Working Webinar Series. Print out the cheat sheet and workbook to build a personalized social media action plan that works for you. Free to PRO members!

Social media that works for you

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

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News You Can Use

Updates from around the industry

Outreach Announces Smart Email Assist, Leveraging Generative AI to Unlock New Levels of Productivity for B2B Sales Teams PR Newswire

mdf commerce Announces Partnership With Acumatica, Offering SMBs a Fully Integrated B2B E-Commerce Solution to Acumatica Cloud ERP MarTech Series

RollWorks Helps Find Sales-Ready Accounts for Free With In-Market Account Finder PR Newswire

Pioneer of Account-Based Marketing Momentum ITSMA Releases New Book to Help Executives Drive Market-Beating Growth in a Volatile World Yahoo Finance

Viamedia Adtech Enjoys Record Nationwide Growth for Its Managed Services Offering Business Wire

Brightfind Announces Augmented Digital Marketing Services PR Newswire

Upcoming Events

FEB

Building Your B2B Buyer Personas
Session 2 of 4 Working Webinars with Ardath Albee

FEB

Account-Based Marketing for Existing Customers? Yes, Here's Why (And How to Do It)
45-minute webinar | sponsored by Drift

FEB

Email Marketing Friday Forum
3 sessions on email marketing | sponsored by Salesforce

MAR

Analytics Friday Forum
3 sessions on email marketing | sponsored by Tealium

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