MarketingProfs Today: 4 Februrary 2017 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Social Listening in 2017: The Next Frontier in Social Media
2.	Podcast: How to Turbo-Boost Email Reply Rates by Personalizing at Scale
3.	PRO On-Demand Seminar: Fix Your Funnel: 15 Things to Remove From Your Site NOW
4.	Survey Says: Eye-Tracking Study: Online Ad Elements and Formats That Get Attention
5.	#SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories
6.	Infographic: Digital Marketing in 2017: Trends and Predictions

Didn't get your ticket to MarketingProfs B2B Marketing Forum yet? No worries. You can still get the lowest price of the year when you register by midnight ET, February 15.

How-To

Social Listening in 2017: The Next Frontier in Social Media

By Ulrik Bo Larsen

Social media is already an important part of the customer experience. Which is why marketers are using social listening for better targeting during the customer journey. Here are the social listening capabilities you need in your marketing strategy for 2017 and beyond. Read More

Podcast

How to Turbo-Boost Email Reply Rates by Personalizing at Scale: Adithya Murali on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Inbound marketer Adithya Murali of Techwyse shares his secrets to creating highly personalized, targeted emails at scale that inspire people to reply and act. Read More

FOR PRO Members

On-Demand Seminar: Fix Your Funnel: 15 Things to Remove From Your Site Immediately

You’ll learn why you need to run (not walk) to your content management system and make immediate changes for the good of your lead funnel. You'll discover what you should add or remove from your site—to fix the top, middle, and bottom of your funnel—so you can increase traffic ASAP! Read More

Well-produced webinars generate excited leads, but poorly-handled webinars leave a bad impression of your brand. Choosing webinar software is hard. How To Select A Webinar Product will help.

Survey Says

Eye-Tracking Study: Online Ad Elements and Formats That Get Attention

By Ayaz Nanji

Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites? Read More

Quick Take

#SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This Week

By Christian Neri

This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more! Read More

At-A-Glance

Digital Marketing in 2017: Trends and Predictions [Infographic]

By Laura Forer

From customer loyalty to customer experiences to customer identity, 2017 promises to be a big year for customer-centric marketing. Check out this infographic for one company's predictions of the top trends we can expect to see. Read More

event calendar

Feb 7	FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 9	PRO Seminar—How to Create a Customer-Centric Product Message
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Feb 23	PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Oct 3-6	B2B Marketing Forum—Save $800 when you register by February 15

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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