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| By Slavik Volinsky |
| Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight in your industry.
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| By Scott Oppliger |
| Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure it is practicing safe social media.
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| In just 10 minutes, Sandy Carter, author of Get Bold: Using Social Media to Create a New Type of Social Business, shares how to create a social business agenda. You'll learn why businesses need to embrace social, how social makes friends for your company, and more.
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| Gen-Y Won't Buy Without User-Generated Input |
| Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content more than other sources of information, such as the opinions of their friends and family.
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Four Tips for Generating Leads With Email
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| Email marketing is highly efficient at bringing in qualified new leads. But to get results, you need to get prospects to open your message, read it, and take action. Here are four tips for hitting each of those goals.
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By Franz Keller
As a multiple-hat-wearing marketing director, I regularly update our company website and social media outlets. I've noticed our social media activity grows while our site traffic remains unchanged. So, what's the point of having both?
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Even in a world dominated by social media, a picture can be worth a thousand tweets—except maybe if the tweets are about said picture, in which case a tweet of the picture may be worth more than the picture. Hmm... If you just started to get a headache, head on over to the pic in question (by Tom Fishburne) for a dose of comic relief.
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