MarketingProfs Today: 3 February 2018: MarketingProfs This Week

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In this issue

1.	How-To: Four B2B Marketing Trends That Will Define 2018
2.	Article: 5 Journalistic Principles That Are Key to Creating Killer Marketing Content [Sponsored]
3.	Podcast: The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr
4.	PRO New Live Seminar: Predictive Analytics for Social Media Marketers
5.	Survey Says: Marketers' Top SEO Priorities for 2018
6.	#SocialSkim: Facebook Loses Users (First Time Ever); Twitter Preps Snapchat Feature: 11 Stories
7.	Infographic: Eight Simple Ways to Handle Negative Thoughts and Emotions at Work

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How-To

Four B2B Marketing Trends That Will Define 2018

By Melissa Tatham

In the new year, a combination of technology advances, organizational cultural shifts, and buyer-behavior changes will push B2B marketing in new directions. Here are four trends that will start to mature in 2018. Read More

Five Journalistic Principles That Are Key to Creating Killer Marketing Content

By Michael Saba [Sponsored Content]

Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations. Read More

Podcast

The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts

By Kerry O'Shea Gorgone

Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals. Read More

FOR PRO Members

New Live Seminar: Predictive Analytics for Social Media Marketers

Reserve your spot for this upcoming Teach Me How seminar and you'll learn how to extract social media data from social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

Marketers' Top SEO Priorities for 2018

By Ayaz Nanji

Marketers say social media, on-site optimization, and content creation are their top search engine optimization (SEO) priorities this year, according to recent research from Clutch. Read More

Quick Take

#SocialSkim: Facebook Loses Users for First Time Ever; Twitter Preps Snapchat Feature: 11 Stories

By Christian Neri

How and why Facebook (willingly) lost users for the first time ever; Twitter's Snapchat-like video feature; Instagram post-scheduling, maybe video-calling; Facebook, Google fight over news; Facebook Lead Ads; WhatsApp's massive new milestone; more! Read More

At-A-Glance

Eight Simple Ways to Handle Negative Thoughts and Emotions at Work [Infographic]

By Laura Forer

Everyone has bad days at work that lead to negative thinking, but learning to manage those thoughts and turn them into opportunities can help you advance your career. Read More

event calendar

Feb 6	FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Feb 20	FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27	FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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