MarketingProfs This Week: 27 February 2016 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Four Ways to Stop Your Infographic From Being a Total Flop
2.	#SocialSkim: Facebook's 'Like' Alternatives, Plus 13 More Stories in This Week's Roundup
3.	Podcast: Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts
4.	PRO Seminar: How to Host a Marketing Growth Hackathon
5.	Survey Says: The State of Email Marketing by Industry
6.	My View: Four Ways Marketers and Creatives Can Collaborate Better
7.	Infographic: Content Marketing Trends in 2016

Struggling with time and project management? Check out our newest MarketingProfs University offering: Marketing Project Management Essentials. This 11-class course will help you move more projects through the pipeline, and achieve a better work/life balance. Use code PROJECT to save $200.

How-To

Four Ways to Stop Your Infographic From Being a Total Flop

By Rebecca Joyner

Next time your team is drafting a new piece of visual content, ask the following four questions before you pour hours and dollars into the project. Read More

Podcast

Data Saves the Day: SurveyMonkey's Chuck Brinker on Marketing Smarts

By Kerry O'Shea Gorgone

The director of research solutions at SurveyMonkey shares crisis communication tips and explains data's role—before, during, and after a crisis—in helping your company come out on top. Read More

FOR PRO Members

Seminar: How to Host a Marketing Growth Hackathon

You'll discover how marketing hackathons bring together marketers, executives, and entrepreneurs to brainstorm and solve business-growth challenges in an interactive, single-day event. You'll learn to conduct your own marketing hackathon and quickly identify campaigns with the greatest probability of improving business results. Read More

Join us on March 10 for the kickoff of our brand-new MarketingProfs University course: Marketing Project Management Essentials. In this course, you'll learn how to better manage your time, projects, and teams. Use code PROJECT to save $200 today!

Survey Says

The State of Email Marketing by Industry

By Ayaz Nanji

Which industries have the highest open, click-to-open, and click-through email rates? How does the use of tactics such as tracking, targeting, and subject line testing vary by vertical? Read More

Quick Take

#SocialSkim: Facebook Rolls Out Like Alternatives, Plus 13 More Stories in This Week's Roundup

By Christian Neri

Social gets serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic attribution. Read More

My View

Four Ways Marketers and Creatives Can Collaborate Better

By Matt Cooper

Most marketers and creatives describe their relationship as frustrating. A small few, however, call it satisfying; here's what they do compared with what their frustrated counterparts do. Read More

event calendar

Mar 1	FREE Seminar—The What, Why, and How of Account-Based Marketing for B2B
Mar 3	PRO Seminar—How to Choose the Right Content Marketing System
Mar 8	FREE Seminar—Unlocking the Secrets of Employee Advocacy
Mar 10	PRO Seminar—High-Performance Marketing
Mar 10	MarketingProfs University—Marketing Project Management Essentials
Mar 11	Virtual Conference—Marketer's Brunch and Learn \| 6 online sessions *FREE!*

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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