MarketingProfs This Week

Saturday, February 25, 2023

📋 Table of Contents

1. Top SEO Trends for 2023

2. The What, Why, and How of Community- and Brand-Building for B2B Marketing

3. Your Most Important Job as a B2B Email Marketer Is...

4. The Essential Digital Marketing Tools for 2023

5. Five Whitepaper Design Mistakes That Are Costing You Leads

6. Event Marketing in 2023: Trends and Challenges

7. What Energizes 70% of Marketers? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top SEO Trends for 2023
article
Top SEO Trends for 2023
What's in store for search in 2023? This article breaks down predictions about what in SEO will gain momentum and what will fizzle out. »
The What, Why, and How of Community- and Brand-Building for B2B Marketing
podcast
The What, Why, and How of Community- and Brand-Building for B2B Marketing
Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard. Read more and listen in. »
Your Most Important Job as a B2B Email Marketer Is...
article
Your Most Important Job as a B2B Email Marketer Is...
B2B brands should be playing the long game with their email marketing because their businesses are a long game. So... what's the real goal of a B2B email marketer? Opens? Clicks? Conversions? Nope. »
The Essential Digital Marketing Tools for 2023
infographic
The Essential Digital Marketing Tools for 2023
There's an abundance of digital marketing tools on the market. So which ones should you be using? This infographic covers Smart Insight's recommendations for essential tools in 2023. Check out the infographic. »
Five Whitepaper Design Mistakes That Are Costing You Leads
article
Five Whitepaper Design Mistakes That Are Costing You Leads
There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid. »
Event Marketing in 2023: Trends and Challenges
research
Event Marketing in 2023: Trends and Challenges
Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research. Check out the study findings. »
What Energizes 70% of Marketers?
MarketingProfs B2B Forum
What energizes you? Our recent survey found that 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work. Treat yourself with an energy-giving workshop—plus inspiration and networking—at B2B Forum in Boston this Oct 4-6. Grab your own workshop-included All-Access Pass now... or energize your whole team!
Get energized in Boston
Afoot in the Neighborhood
MarketingProfs community goings-on
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
Five Whitepaper Design Mistakes That Are Costing You Leads »
Top SEO Trends for 2023 »
What B2B Buyers Want From Vendor Chatbots »
The Essential Digital Marketing Tools for 2023 [Infographic] »
A B2B Marketing Deep Dive on AI Foundations, the Future, and More: Christopher Penn on Marketing Smarts [Podcast] »
Should Brands 'Break Up' With Twitter? »
News You Can Use
Updates from around the industry
Demandbase Raises $175M in New Financing MarTech Series
SEO.co Unveils Service Expansion to Include Scalable Content Marketing With ChatGPT EIN News
inriver Announces Significant Enhancements to Its Platform, Signals for a New Breed of PIM Across the Industry Business Wire
Chronicle Raises $7.5M in Seed Funding FinSMEs
Hubilo Acquires fielddrive in Strategic Acquisition to Strengthen In-Person Event Offering GlobeNewswire
Lusha Launches 'Warm Outbound' Capabilities, Enabling Easier and Smarter Outreach to Prospects PR Newswire
Upcoming Events
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60-minute webinar | sponsored by Allego
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