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MarketingProfs
Feb 25, 2017 Vol. 6, No. 8
In this issue
1. How-To: Six Email Worst-Practices: How to Send Your Emails to Your Customer's Trash
2. Podcast: How to Become Hyper-Relevant—Build a 'Free Range' Brand: With Nicole Ertas
3.  PRO  On-Demand Seminar: Five Steps to Jump-Start an Account-Based Marketing Program
4. Survey Says: Is Snapchat Just a Fad?
5. #SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week
6. Infographic: Eight SEO Trends to Expect in 2017
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How-To
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Six Email Worst-Practices: How to Send Your Emails to Your Customer's Trash
By Dan Hanrahan
Are you becoming an annoyance in your customer's inbox? Avoid these six worst-practices and learn how to instead get your messaging to resonate with your audience. Read More
Podcast
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How to Become Hyper-Relevant—Build a 'Free Range' Brand: Nicole Ertas on Marketing Smarts
By Kerry O'Shea Gorgone
Many once-dominant brands find it tough to stay relevant today. Brand strategist Nicole Ertas offers tips for building a "free range" brand that reaches various types of buyers. She also discusses new buyer archetypes and how to appeal to each type. Read More
FOR  PRO  Members
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On-Demand Seminar: Five Steps to Jump-Start Your Account-Based Marketing Program
In this PRO seminar, you'll learn everything you need to ignite your account-based marketing (ABM) program. You'll leave knowing how to identify whether ABM is right for you, who you should be targeting, and what tactics you should be using. Read More
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Survey Says
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Is Snapchat Just a Fad?
By Ayaz Nanji
US adults are split on whether Snapchat is just a fad or whether it's here to stay, according to recent research from Fluent. Read More
Quick Take
#SocialSkim: Apps Will Soon Die, Twitter for Your Customer Service Teams: 11 Stories This Week
By Christian Neri
The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... Read More
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At-A-Glance
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Eight SEO Trends to Expect in 2017 [Infographic]
By Laura Forer
Search engine optimization has been evolving continually, and numerous changes are expected in 2017, too. See these eight SEO predictions so you can plan ahead for success. Read More

event calendar

Feb 28
 FREE Seminar—The No BS Guide to Influencer Marketing ROI with Lee Odden & Ann Handley
Mar 2
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Mar 2
 PRO Seminar—Time Management Bootcamp
Mar 7
 FREE Seminar—The Infinite Story Loop: How to Create Amazing Stories for Marketing
Mar 10
 Virtual Conference—Marketer's Brunch & Learn | 3 online sessions FREE!
Mar 16
 PRO Seminar—Boost Your Revenue With a Customer Advisory Board
Mar 30
 PRO Seminar—Building and Unleashing Your Personal Brand in the Digital Age
Oct 3-6
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