MarketingProfs Today: 24 February 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Google Site Search Is Going Away: 3 Questions to Ask Before You Replace It
2.	Article: AI-Powered Marketing Is Here: What You Need to Know [Sponsored]
3.	Podcast: Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO
4.	PRO On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success
5.	Survey Says: B2B Demand Generation: Marketers' Favorite Tactics
6.	#SocialSkim: Facebook 3D Posts Are Coming; LinkedIn Salary Insights: 10 Stories
7.	Infographic: Six Essential Email Marketing Tips

Join us for a free seminar: Optimize Your Search, Facebook, and Display Targeting with Call Analytics, to learn the different ways to use call analytics to increase AdWords, Facebook, and display ROI.

How-To

Google Site Search Is Going Away: Three Questions to Ask Before You Replace It

By Matthew Riley

As Google shutters its Site Search, these three key questions will help you avoid a scramble to find a replacement. They'll also help you determine which technology will work best for both you and your website visitors. Read More

AI-Powered Marketing Is Here: What You Need to Know

By IBM Watson Marketing [Sponsored Content]

Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some important considerations for using AI in your marketing efforts. Read More

Podcast

Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts

By Kerry O'Shea Gorgone

The CMO of a sales intelligence company discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing. Read More

FOR PRO Members

On-Demand Seminar: How to Create an Analytics Strategy That Ensures Success

You'll discover how to harness the power of analytics, from establishing clear business goals to improving key performance indicators that matter most. You'll learn specific steps for creating an actionable analytics strategy that provides campaign insights and delivers benchmarks crucial for success. Read More

For businesses that want calls, there are new ways to use caller data to reach the right audience with the best message to drive engagement. Join us on 2/27 for this free seminar on call analytics.

Survey Says

B2B Demand Generation: Marketers' Favorite Tactics

By Ayaz Nanji

B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report. Read More

Quick Take

#SocialSkim: Facebook 3D Posts Are Coming; LinkedIn Salary Insights: 10 Stories This Week

By Christian Neri

Facebook's new 3D posts usher in a brave new AR/VR world; LinkedIn's new Salary Insights; Facebook opens Community Help to businesses; Snapchat ads GIFs, plans tab feature; new Facebook engagement metrics to focus on; much more. Read More

At-A-Glance

Six Essential Email Marketing Tips [Infographic]

By Laura Forer

Get out of your email marketing rut by making sure you've implemented these six tips to help you hit your email goals in 2018. Read More

event calendar

Feb 27	FREE Seminar—Optimize Your Ad Targeting With Call Analytics
Mar 6	FREE Seminar—Insight From the Inside: CMOs on the Future of Marketing
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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