 |
| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, February 23, 2019 |
| Five Unconventional Ways to Attract Website Traffic | ||||
| The Internet has become a competitive place: Every day, it becomes harder to stand out and attract the website visitors you need for your business. Here are some ideas to hack your way to some extra website traffic. | ||||
|
| 2019 Martech Predictions: From Facebook Marketing to Meeting Automation | ||||
| Marketing technology is continually evolving to solve day-to-day problems for companies in efficient, effective, and innovative ways. Here are some predictions for 2019 from six martech leaders. They cover a variety of topics—from ABM to Facebook marketing to meeting automation and more. See what these leaders think awaits for you this year. | ||||
|
| Marketers Beware: #BadStockPhotosOfMyJob | ||||
| A hashtag is making the rounds on Twitter, and it's one marketers need to take note of: #BadStockPhotosOfMyJob. The hashtag refers to stock images that fail to accurately represent what professionals actually do. Here's how to avoid having your next campaign's images being branded with the hashtag of fails. | ||||
|
| Analyzing the Results of Your Content Marketing Campaign: A Course | ||||
| Creating and launching a content marketing campaign is only half the job. The real measure of your work is how well your campaign performs. This course will show you how to interpret data, make adjustments, and present your results like the content marketing analytics whiz you're destined to become! Learn more. | ||||
|
| Your Giant Email Marketing Statistics Guide [Infographic] | ||||
| Email: the rock-solid, time-and-customer-tested, Marketing-approved way to keep your customers coming back for more. And here are the stats to prove it—and help you be a better email marketer. So check out this epic compendium of email-related statistics from 40+ sources. | ||||
|
| How to Convert Search Leads by Tailoring Sales Practices | ||||
| There are critical differences between leads generated from a search query vs. leads generated from referrals and other sources. Common sales approaches can hurt your chances with search-generated leads. You need a customized approach to convert them instead. | ||||
|
| What B2B Firms Get Wrong About Thought-Leadership Content [Research] | ||||
| B2B vendors who create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to research from Edelman and LinkedIn. Check out the opportunity gap you can take advantage of. | ||||
|
| Context Is Everything: Language and Voice in Marketing Messaging [Video] | ||||
| How can we marketers map our messages and tone of voice to ensure our audiences are comfortable with both, and how do we create a neat fit among message, product, and medium? Watch the video to find out. | ||||
|
| Upcoming Events | |||||||||||||||
|
| So glad you could join us today! —Vahe Habeshian, Director of Publications |
|
|