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In This Issue
+ How-To: 17 Types of Content That Google Will Eat Up
+ Video: Marco Rubio, Poland Spring, and Real-Time Content
+ Podcast: Moving From Attribution to Prediction: Jim Lenskold on ROI Metrics
+ PRO NEW Take 10: How to Build a Socially Savvy Brand
+ Survey Says: National Brands Lack Tools to Execute Local Campaigns
+ Quick Take: Social Media Tools Galore, Burger King Hack, Vine Again, More...
+ My View: 15 Buzzwords to Stop Using Immediately
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How-To 17 Types of Content That Google Will Eat Up
By Jeff Foster
Just what the title says... along with an infographic and a host of examples, illustrations, and explanations. Read More
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Podcast Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics
By Matthew Grant
Demonstrating value is a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold got me thinking that we may have the purpose of measurement backwards. Read More
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Video Brands as Real-Time Content Creators: Expected or Unrealistic?
By Ann Handley, Tim Washer
In an inaugural segment of our video series, we ask (and answer): In our newly social age, is it incumbent on brands to be always at the ready to respond (with content or with creative) to events in real-time? Read More
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PRO NEW Take 10: How to Build a Socially Savvy Brand
In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more. Read More
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Survey Says
National Brands Lack Tools to Execute Local Campaigns Effectively
By Lenna Garibian
Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and analytics—that can activate consumers at a local level. Read More
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Quick Take
Social Media Tools Galore, Vine Resumes, Burger King Hack... The Week in Social Media
By Angela Natividad
This week in review is replete with value: The "science of the Harlem Shake," the first-ever Vine résumé, the Burger King Twitter hack. Also, tools in droves: PinAlerts, Curalate, SendTracker, Twitter’s lead-gen advertising card, Facebook Nearby.... Also, does Facebook punish brands for posting from third-party platforms? And more... in this week’s #SocialSkim. Read More
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My View 15 Buzzwords to Stop Using Immediately
By Verónica Maria Jarski
What marketing words or expressions make you cringe? We put the question to our MarketingProfs Facebook group, and some of the best answers inspired me to draw the following slide show. Read More
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