Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, February 22, 2025
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In This Issue
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ARTICLE
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Content and Messaging Strategies for Long-Lifespan Products
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas.
Read more ➔
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RESEARCH
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Can AI-Written Blog Posts Rank Well on Google Search?
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.
Check out the study findings ➔
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ARTICLE
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What 600 Marketing Ops Pros Say About the State of Their Profession
Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, February 21, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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INFOGRAPHIC
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What's the Difference Between PR and Publicity?
Public relations and publicity differ significantly in terms of tactics, timelines, and underlying characteristics, according to this recent infographic.
See the infographic ➔
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ARTICLE
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AI in Marketing: Three Strategic Steps CMOs Should Take Now
CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing.
Read more ➔
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INFOGRAPHIC
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Are Google's AI Overviews Good or Bad for Brands?
Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush.
See the infographic ➔
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Upcoming Events
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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FEB
26
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Session 3 of Content Marketer's Crash Course | presented by Amanda Natividad
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FEB
27
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45-minute webinar | sponsored by StackAdapt
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MAR
6
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60-minute webinar | sponsored by ZeroBounce
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