MarketingProfs This Week

Saturday, February 18, 2023

📋 Table of Contents

1. The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts

2. A B2B Marketing Deep Dive on AI Foundations, the Future, and More

3. How to Overcome Poor Communication to Drive Marketing Performance in 2023

4. Five Steps to Design and Execute Impactful Account-Based Plays sponsored webinar

5. What the Most Successful Content Marketers Do Differently

6. 23 Sales Tactics for 2023

7. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes sponsored offer

8. Should Brands 'Break Up' With Twitter?

9. B2B Marketers Choose Workshops MarketingProfs B2B Forum workshops

Scroll down for more, including industry news, community goings-on, and other useful resources.
The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts
infographic
The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts
Which corporate buzzwords are overused by recruiters in job posts? To find out, SimpleTexting compiled a list of the 45 most "cringe" words/phrases, then analyzed 6.6 million LinkedIn US job ads to see which ones appeared most often. Check out the infographic. »
A B2B Marketing Deep Dive on AI Foundations, the Future, and More
podcast
A B2B Marketing Deep Dive on AI Foundations, the Future, and More
Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a data scientist. Read more and listen in. »
How to Overcome Poor Communication to Drive Marketing Performance in 2023
article
How to Overcome Poor Communication to Drive Marketing Performance in 2023
It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale. »
Five Steps to Design and Execute Impactful Account-Based Plays
sponsored webinar
Five Steps to Design and Execute Impactful Account-Based Plays
Amid tightening budgets and resources, many B2B go-to-market teams are looking for scrappy—and effective—ways to build pipeline and meet their growth goals. Join us to learn how to use account-based plays that target and engage with the companies most likely to be your next customers. »
What the Most Successful Content Marketers Do Differently
research
What the Most Successful Content Marketers Do Differently
The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research. Check out the study findings. »
23 Sales Tactics for 2023
article
23 Sales Tactics for 2023
It's hard to know where to focus your sales efforts when the economy is shaky, but these 23 tips work well. »
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
sponsored offer
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
Working in B2B marketing can be a lot like cooking. For a marketer who has to serve sales when there’s hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share recipes that will satisfy demand and inspire improvisation. »
Should Brands 'Break Up' With Twitter?
article
Should Brands 'Break Up' With Twitter?
It's been a rocky few months for Twitter. But does the loss of advertising mean your own company should jump to a new platform? Not if you use your account primarily for customer service, says this article. »
B2B Marketers Choose Workshops
MarketingProfs B2B Forum workshops
Fully 69% of B2B marketers report that they learn best in workshops. Well, you're in luck: We're hosting five different workshops in Boston on Oct 4! Select a workshop on Content Marketing for SEO, Demand Generation, Go-to-Market Planning, Email Marketing, or Marketing Strategy with an All-Access Pass for B2B Forum. Registration is open now!
Choose your workshop adventure
Afoot in the Neighborhood
MarketingProfs community goings-on
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Did You Miss Us?
Recent MarketingProfs content
The 'Cringe' Buzzwords Used Most in LinkedIn Job Posts [Infographic] »
How Businesses Can Navigate a Polarized World »
AI for Customer Support: More Meaningful Interactions, Less Costly Resolutions »
Why You Should Be 'Cloning' Your Best Customers to Grow Your Business »
The 30 Companies That Produce the Most Startup Founders [Infographic] »
Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond: Christine Gritmon on Marketing Smarts [Podcast] »
News You Can Use
Updates from around the industry
Bakkt to Enhance Focus on Scalable B2B2C Solutions and Sunset Consumer App Business Wire
Generative AI Company Regie.ai Raises $6M Pulse 2.0
Clearbit Expands 'Powered By' Program With Free Data and Flexible Pricing MarTech Series
Alchemer Launches Alchemer Workflow, the Fastest, Easiest, Most Effective Way to Close the Feedback Loop With Customers and Employees Business Wire
Discuss Announces People Experience Platform and New Research Partner Ecosystem GlobeNewswire
OnDot Media Launches Three New Tech Media Platforms for Modern Marketers, Developers, and Finance Professionals PR Newswire
Upcoming Events
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21
5 Steps to Design and Execute Impactful Account-Based Plays
45-minute webinar | sponsored by Airmeet
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23
Digital Engagement Benchmarks 2023
60-minute webinar | sponsored by ON24
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2
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
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10
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium
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