MarketingProfs Today: 18 February 2017 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Six Ways to Generate More (and More Creative) Ideas
2.	Podcast: Top Hacks for Becoming a Project Management Master: Nathan Ellering
3.	PRO On-Demand Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal
4.	Survey Says: The 20 Most 'Simple' Brands
5.	#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week
6.	Infographic: The Complete Guide to Facebook Ad Targeting

Feeling a bit peckish for marketing technology insights? Bring your favorite brunch food (suggested course pairings provided) and scoot up to our Marketer's Brunch and Learn.

How-To

Six Ways to Generate More (and More Creative) Ideas

By Xavier Russo

Just about anyone, not just the talented few, can be creative. Here are six techniques for coming up with loads of creative ideas. Read More

Podcast

Top Hacks for Becoming a Project Management Master: Nathan Ellering on Marketing Smarts

By Kerry O'Shea Gorgone

Tips, tricks, and hacks for managing marketing projects from Nathan, the demand-generation lead at marketing calendar company CoSchedule, and an instructor for the Marketing Project Management Essentials course from MarketingProfs. Read More

FOR PRO Members

On-Demand Seminar: How to Integrate Your Brand's Story Into Your Marketing Arsenal

We'll share the essential components of all good stories. You'll get hands-on, practical advice on what to do after your story is developed and how to weave it into your content marketing. You’ll learn best-practices on publishing and distributing your story to increase engagement and ROI. Read More

Whether you need to improve your email engagement rates, make sure your messaging is relevant, or balance inbound and outbound, the Marketer's Brunch & Learn will satisfy your hunger for knowledge.

Survey Says

The 20 Most 'Simple' Brands

By Ayaz Nanji

Consumers in the United States say Google and Netflix are the most "simple" brands, according to recent research from Siegel+Gale. Read More

Quick Take

#SocialSkim: Facebook Undermines LinkedIn, Amazon Takes on Skype: 11 Stories This Week

By Christian Neri

This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. Read More

At-A-Glance

The Complete Guide to Facebook Ad Targeting [Infographic]

By Laura Forer

The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective. Read More

event calendar

Feb 23	PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Feb 28	FREE Seminar—The No BS Guide to Influencer Marketing ROI *with Lee Odden & Ann Handley*
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Mar 2	PRO Seminar—Time Management Bootcamp
Mar 10	Virtual Conference—Marketer's Brunch & Learn \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $600 when you register by March 31!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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