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| By Chris Chariton |
| What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect B2B marketers in the months to come.
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| By Sarah Baker |
| Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your Branding 101 package.
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| By Matthew Grant |
| "Popular is the last thing smart business people should want to be." At least that's the firmly held belief of Erika Napoletano, author, and this week's guest on Marketing Smarts. But whatever could she mean?
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| In just 10 minutes, author Mitch Joel shows you how to create content that delights your customers, engages your audience, and differentiates you from the competition.
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Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
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| LinkedIn is a powerful and effective marketing tool—especially for B2B companies. So, it pays to ensure your LinkedIn profile is the most impressive it can be for a practical audience armed to buy. Here are a few tips that'll help enhance your profile and boost prospect engagement.
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By Haydn Shaughnessy
People say 2012 is the year of social business—making social sound like a passing fad. But the origins of the "social business movement" go back a long way, giving it far more momentum and much deeper roots than people realize.
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The idea that bureaucracy doesn't have a sense of humor isn't exactly news, but chances are most people who deal with red tape—whether the corporate kind or the government kind—tend to need a sense of humor to survive the ordeal. Read More
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