MarketingProfs This Week

Saturday, February 17, 2024

📋 Table of Contents

1. Content Speaks, but Data Listens: How to Optimize Your Content Strategy

2. How CEOs Feel About CMOs

3. Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases

4. Six Marketing Jobs You Might Not Know About

5. Discovering the Brain Science That Drives B2B Buyer Behavior

6. The Saturated Marketing Tech Landscape: The Case for Consolidation

7. The 25 Most Valuable Brands in the World

8. Discover What Keeps Your Buyers Awake at Night MarketingProfs PRO member offer

Scroll down for more useful resources.
Content Speaks, but Data Listens: How to Optimize Your Content Strategy
article
Content Speaks, but Data Listens: How to Optimize Your Content Strategy
In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match. »
How CEOs Feel About CMOs
research
How CEOs Feel About CMOs
What grade do chief executive officers give chief marketing officers? Do CEOs think CMOs are bold or bureaucratic? To find out, researchers surveyed 150 CEOs at US companies that have 100+ employees. Check out the study findings. »
Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases
article
Customer Data Platform vs. Customer Engagement Platform: Differences and Use-cases
CDP and CEP objectives overlap, but their primary functions differ. This article highlights the roles of CEPs and CDPs, real-world use cases, and ways they enable customer-centric strategies. »
Six Marketing Jobs You Might Not Know About
infographic
Six Marketing Jobs You Might Not Know About
This infographic covers some roles—such as UX designer—that have steadily become more popular as marketing has become more digital, as well as some that remain fairly niche, such as sensory brander. Check out the infographic. »
Discovering the Brain Science That Drives B2B Buyer Behavior
video
Discovering the Brain Science That Drives B2B Buyer Behavior
B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and influencing B2B buyer behavior. Tune in! »
The Saturated Marketing Tech Landscape: The Case for Consolidation
article
The Saturated Marketing Tech Landscape: The Case for Consolidation
The explosive growth in martech solutions, once fueled by an era of easy capital, now faces a stark reality-check. What's next? And how can marketers decide what should go in their tech stack? »
The 25 Most Valuable Brands in the World
infographic
The 25 Most Valuable Brands in the World
Tech giants Apple, Microsoft, Google, and Amazon are the world's most valuable brands in 2024, according to Brand Finance's annual ranking. Check out the infographic. »
Discover What Keeps Your Buyers Awake at Night
MarketingProfs PRO member offer
What are your buyers' hopes and fears—the ones that keep them awake at night? You could find out with a lot of market research. But crowd favorite Andy Crestodina has a quicker answer: Ask AI. Andy reveals his research secrets in AI + Personas, one of 10 sessions from the AI for Content Creators series. Available now.
Use AI for market research
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $600 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
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The Saturated Marketing Tech Landscape: The Case for Consolidation »
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Content Speaks, but Data Listens: How to Optimize Your Content Strategy »
How AI Is the End of SEO... Or Not »
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