MarketingProfs Today: 17 February 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Ways to Keep Your Website Relevant in 2018
2.	Podcast: Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer
3.	PRO On-Demand Seminar: Predictive Analytics for Social Media Marketers
4.	Survey Says: How Color Impacts Fashion Brands' Instagram Engagement
5.	#SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week
6.	Infographic: Creative Trends We'll Be Seeing More of in 2018 [Infographic]

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How-To

Five Ways to Keep Your Website Relevant in 2018

By Brian Byer

For your website, 2018 will be the year of legal compliance and user respect, and savvy brands can't afford to be left behind. Implementing these five techniques will get your site ready for this year—and beyond. Read More

Podcast

Creating a Culture of Customer-Centricity: SAP's Chief Digital Marketing Officer Mika Yamamoto on Marketing Smarts

By Kerry O'Shea Gorgone

SAP Chief Digital Marketing Officer Mika Yamamoto discusses why a human touch in digital transformation is important, and how to set the tone at the top to create a truly customer-centric organization. Read More

FOR PRO Members

On-Demand Seminar: Predictive Analytics for Social Media Marketers

In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success. Read More

Need marketing training? PRO gives you access to an unparalleled collection of online, on-demand industry resources including thought leadership seminars, tactical video tutorials, research, and much more. Try PRO free for 7 days and see for yourself.

Survey Says

How Color Impacts Fashion Brands' Instagram Engagement

By Ayaz Nanji

Do images from fashion brands that feature certain colors tend to garner more engagement on Instagram? To find out, Corra examined more than 200,000 images posted to Instagram by 200 popular fashion brands. Read More

Quick Take

#SocialSkim: Facebook 'Dislike' Button; Twitter Makes a Profit: 10 Stories This Week

By Christian Neri

Facebook tests a "dislike" button (sort of); Twitter makes money (finally); why your Facebook Page will show less organic reach (but don't worry); youth are leaving Facebook; Snapchat finally offers detailed analytics; much more. Read More

At-A-Glance

Creative Trends We'll Be Seeing More of in 2018 [Infographic]

By Laura Forer

Give your eyes a treat and find design inspiration with this visual guide to current creative trends. Read More

event calendar

Feb 20	FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27	FREE Seminar—Optimize Your Ad Targeting With Call Analytics
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How—9 Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by March 16 to save up to $600!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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