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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, February 16, 2019 |
| Five Marketing Tips Worth Stealing From Small-Company Marketers | ||||
| Are there things small-company marketers are doing, sometimes out of necessity, that we should all consider incorporating into our routines? Take a page from the book of small-company marketers—and you just might be surprised by the results. | ||||
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| How to Beat the Competition With Market Intelligence on Content, Positioning, and Leads | ||||
| If you gather information to gain a strong understanding of your competitive landscape and market environment, you can improve your strategy across every area of marketing. Let's take a look at how to gather intel in three areas to help you stand out against your competition and win business. | ||||
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| Join the Marketing Rebellion, or Get Left Behind: Author Mark Schaefer on Marketing Smarts [Podcast] | ||||
| Best-selling author, consultant, and speaker Mark Schaefer returns to Marketing Smarts to share surprising research and insights from his new book, Marketing Rebellion: The Most Human Company Wins. Rise up to stay ahead in marketing! | ||||
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| A Scientific Approach to Metrics, Measurement, and Marketing ROI: A NEW Course | ||||
| It's easier than ever to quantify the impact of your marketing and to recreate success. Where do you start? By learning to structure your marketing analysis, test conclusions, and present results. Learn more. | ||||
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| The Marketing Metrics That Matter to the Bottom Line | ||||
| Marketers must stand out: not as the people who make things like websites and collateral look pretty, but as the people who drive tangible value for their organization. These metrics can help prove that marketers are indispensable for growing any business. | ||||
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| The Local Search Factors That Matter Most [Study] | ||||
| Many marketers say succeeding on local search often simply comes down to a business's location, according to recent research from Moz. But other factors are important, too. | ||||
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| 16 Planning Tips for Tradeshow Success [Infographic] | ||||
| Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success. | ||||
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