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In This Issue
+ How-To: Outbound vs. Inbound Marketing, and Creating Content
+ Podcast: Adele Revella Talks Buyer Personas: The Truth Is Unscripted
+ PRO Seminar: Presentation Elevation: How to Educate, Inspire, and Engage
+ Survey Says: Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior
+ Quick Take: Vine for Events, Social Business, Pinterest Secret Boards...
+ My View: 9 Common Phrases Made Great by Using 'You' Instead of 'We'
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Advertisement  Presentations make you nervous? Check out our latest MarketingProfs University course, Presentations Unleashed: Inform, Persuade, and Inspire. 9-classes designed to turn you into a presentation master. Register today and use code INSPIRE to save $200!
How-To Lead Nurturing and Marketing Automation: 15 Key Questions Answered (Questions 8, 10)
By Sid Smith
This installment answers two questions: "What's the difference between inbound and outbound marketing? (and which is better?)" and "With so much content to create, where do we focus our efforts?" Read More
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Podcast The Truth Is Unscripted: Adele Revella Talks Buyer Personas on Marketing Smarts
By Matthew Grant
"Buyer personas don't work if you make stuff up," Adele Revella told me. "They work if you listen to customers." But to gather useful intelligence, you need to talk to customers; that's challenging for two reasons. Read More
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PRO Presentation Elevation: How to Educate, Inspire, and Engage Your Audience
You'll learn how to make a powerful and memorable impression on your audience, deliver a fantastic presentation, and leave your audience energized and inspired by your ideas. Read More
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Survey Says
Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior
By Lenna Garibian
With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase; even so, buying decisions are happening more quickly than ever. Read More
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Quick Take
Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkim
By Angela Natividad
Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize content marketing with Pinterest's Secret Boards, what elements leaders need to create a social business—and more! Read More
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My View Nine Common Phrases Made Great by Using 'You' Instead of 'We'
By Tim Riesterer
Just making the simple change of using "you" in your marketing lets your customers know they are the focus of your business. Here are nine common phrases that you can start changing today. Read More
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Feb 21
 PRO Seminar—Using Market Frameworks to Analyze Your Competition
Feb 26
 FREE Seminar—The State of B2B Marketing Data
Feb 28
 PRO Seminar—How to Stand Out, Get Results, and Have Fun with Your Content Marketing
Mar 5
 FREE Seminar—Three Tragic Flaws That Might Mean Curtains for Your Digital Strategy
Mar 8
 Virtual Conference—B2C & Retail Marketing: Increase sales and claim success Sign up for free!
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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