Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, February 15, 2025
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In This Issue
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ARTICLE
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Five Marketing Strategy Frameworks to Choose From for Business Success
Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from.
Read more ➔
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INFOGRAPHIC
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20 Social Media Trends to Watch in 2025
Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.
See the infographic ➔
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ARTICLE
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How Usage-Based LTV Can Save SaaS Marketers From the CPA Trap
Discover how B2B SaaS marketers can maximize ROAS by relying on usage to predict lifetime value (LTV) and avoid the cost-per-acquisition (CPA) trap.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, February 14, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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The Secret to Scalable B2B Marketing and Sales: Business Automation
Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation.
Read more ➔
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RESEARCH
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How Generative AI Is Actually Benefiting Enterprise Companies
Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out.
Check out the study findings ➔
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INFOGRAPHIC
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How Mobile Phones Hurt Work Productivity
What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Put the Social in Social Media
Social media is meant to be fun—but some brands haven't gotten the message. Lucky for you, Zontee Hou has a plan to fill your social media calendar with bingeworthy content. And she shares the plan in Building Brand Trust Through Social Media, a four-part series available now to PRO members.
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Upcoming Events
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FEB
18
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45-minute webinar | sponsored by Ortto
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FEB
19
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Session 2 of Content Marketer's Crash Course | presented by Ashley Faus
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FEB
25
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45-minute webinar | presented by Janet Driscoll Miller
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FEB
27
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45-minute webinar | sponsored by StackAdapt
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