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In This Issue
+ How-To: How a Local Business Can Do Better Online in Five Easy Steps
+ Podcast: Fun With Data Science: John Foreman of MailChimp
+ #SocialSkim: Airbnb and #SochiProblems, Twitter's Redesign, Mark Jacobs...
+ PRO: PreZentation: Reduce Public Speaking Stress, Increase Confidence
+ Survey Says: Email Marketing Tactics: What Worked (and What Didn't) in 2013
+ Infographic: The Six Insider Secrets of Contagious Content
+ My View: Seven Facts Marketers Need to Know About Mobile Users
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How-To How a Local Business Can Do Better Online in Five Easy Steps
By Alesia Krush
Learn how to set up a Google+ Local account, where besides Google you can find local customers, what offline marketing tactics to use to spur online activity, and why every local biz needs a social marketing plan. Read More
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Podcast Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts
By Kerry O'Shea Gorgone
MailChimp's chief data scientist explains what "data science" is and how it affects marketing, product development, and more. He offers marketers concrete tips for crunching numbers to turn data into insights. Read More
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PRO Seminar: PreZentation Techniques to Reduce Public Speaking Stress, Increase Confidence
This seminar is perfect for professionals who want to place their trust in something more effective than picturing their audience in underwear. Join us to learn techniques for calming your mind and preparing yourself to speak with confidence and authority. Read More
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Advertisement  Join us on February 18 for The Dangerous Myth That Adding Resources Increases Output – Busted! (a free seminar) and learn how to standardize processes, streamline workflows, and see better results without longer nights at the office or additional resources. Register today.
Survey Says
Email Marketing Tactics: What Worked (and What Didn't) in 2013
By Ayaz Nanji
Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than nonpersonalized mailings, according to a recent report. Read More
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Quick Take
#SocialSkim: Airbnb and #SochiProblems, Twitter's Redesign, Mark Jacobs, More!
By Angela Natividad
See how Airbnb took advantage of #SochiProblems to help users... and itself. Get the latest on Twitter’s redesign. And find out how Mark Jacobs turned social currency into a living, breathing brand experience. It’s all a hop, skip, and a skim away. Read More
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My View Seven Facts Marketers Need to Know About Mobile Users
By Greg Wester
When compiling data for a report recently, I learned important facts about mobile users. Here are seven facts that marketers should keep in mind when reaching out to those users. Read More
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Feb 18
 FREE Seminar—The Dangerous Myth That Adding Resources Increases Output—Busted!
Feb 25
 FREE Seminar—10 Common Webinar Mistakes and How to Avoid Them
Feb 27
 PRO Seminar—The Chemistry of the Landing Page
Mar 6
 PRO Seminar—Using Google Analytics' Secret Data to Improve Search and Social Campaigns
Mar 14
 Virtual Conference—Video Marketing: A Marketing Blueprint for 2014 3 online sessions
Apr 10
 MarketingProfs University—Marketing Measurement & Analytics Use code MEASURE to save $200
Oct 9-10
 B2B Forum 2014—Boston, MA Earliest Bird gets the worm: register today and save $600!
 
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