📋 Table of Contents

Saturday, February 13, 2021

📋 Table of Contents

1/ 4 Ways SEO Marketing Changed in 2020 & Where It's Going in 2021

2/ Content Marketing: The New Name for a Well-Established Discipline

3/ 3Cs of Marketing Success: Ride the Wave to Go Far in Work & Life

4/ How to Thrive: Hacks for a High-Performance Life & Career

5/ Map Your Customer Journey

6/ How to Stop Procrastinating and Become a Joyful Writer

7/ Approaching Digital Transformation With a Marketing Mindset

8/ Do B2B Marketing and Sales Teams Cooperate Effectively?

Scroll down for more, including industry news, community goings-on, and other useful resources.

MarketingProfs article

Four Ways SEO Marketing Changed in 2020—And Where It's Going in 2021

As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments. »

MarketingProfs article

Content Marketing: The New Name for a Well-Established Discipline

The creation of targeted information—about companies, products, services, and more—has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier monikers for what's now lumped into "content." It's a long-established discipline. And here's how it actually works. »

MarketingProfs article

The 3Cs of Marketing Success: Ride the Wave to Go Far in Work and Life

In 2020, several tidal waves disrupted traditional marketing. Luckily, as marketers, we've never been so well prepared to handle chaos. Stand out as a star marketer by equipping yourself with these three traits: the 3Cs of marketing success. »

podcast

Don't Just Survive, Thrive: Hacks for High Performance by Cate Murden on Marketing Smarts

Push Mind and Body founder Cate Murden, an expert in corporate wellbeing, mental health, and human performance, shares "high-potential hacks" based on the daily behaviors of high-performing people. Read more and listen in on this insightful conversation. »

infographic

How to Stop Procrastinating and Become a Joyful Writer

Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the task feels too daunting or boring. Check out the infographic. »

MarketingProfs article

Approaching Digital Transformation With a Marketing Mindset

Pressures from the pandemic environment are falling on B2B companies to speed up their digital transformation efforts. Thinking like a marketer will enable you to tackle digitization with grace, intention, and, most important, a customer-centric approach. Find out how. »

research

Do B2B Marketing and Sales Teams Cooperate Effectively?

B2B salespeople are much more likely than B2B marketers to say their company's sales and marketing teams cooperate effectively, according to recent research. Check out findings from this study. »

Map Your Customer Journey

MarketingProfs Master Class

If you're looking to create a customer experience that wows, you won't want to miss our new Master Class launching March 9.

Reserve your seat.

Afoot in the Neighborhood

MarketingProfs community goings-on

We've just developed a Master Class to help you understand your customers better than you ever have: Customer Journey Maps for Marketers. It launches on March 9 with Certified Customer Experience Professional (CCXP) Jeannie Walters at the helm. PRO members can complete the full Master Class by joining our watch parties with live Q&A—or take the individual 10 bite-sized lessons on-demand. Or a combination of the two.

Only 8 weeks away: MarketingProfs B2B Forum Online 2021. Attendees will get access to two full days of inspirational keynotes and tactical sessions on the topics that mean the most to B2B marketers today. Check it out and sign up.

Did You Miss Us?

Recent MarketingProfs content

Approaching Digital Transformation With a Marketing Mindset »

2021 B2C Content Marketing Benchmarks, Budgets, and Trends »

Content Marketing: The New Name for a Well-Established Discipline »

Is the Marketing Database Dead? »

How to Stop Procrastinating and Become a Joyful Writer [Infographic] »

The Big Challenge for Marketers and Marketing in 2021: Michael Barber on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

Oracle Enhances Customer Experience Platform With a B2B Refresh TechRepublic

Global ABM Platform Madison Logic Reports Record Growth and Client Retention Across All 3 Regions PR Newswire

Salesforce Declares the 9-to-5 Workday Dead, Will Let Some Employees Work Remotely From Now On The Verge

Optimizely Kicks Off Global Expansion of B2B Commerce Cloud PR Newswire

Outbrain Supercharges Australian Network via Multi-Year Partnership With Nine GlobeNewswire

Tealium Raises $96M to Automate Customer Tracking on the Web VentureBeat

Sage Goes Social With Its First B2B Ad Campaign on TikTok TechRadar

Bally's Corporation to Acquire SportCaller, Leading Global B2B Free-to-Play Game Provider PR Newswire

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