📋 Table of Contents

Saturday, February 11, 2023

📋 Table of Contents

1. Three Ways B2B Sales Prospecting Will Evolve in 2023

2. Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond

3. Five Trends Reshaping B2B Marketing Leadership in 2023

4. The Power of Nostalgia Marketing

5. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More With Less sponsored offer

6. Is Digital Advertising Really More Effective Than Traditional Advertising?

7. How Confident Are Senior Marketers in Their Capabilities?

8. Workshops Are Dialed In MarketingProfs B2B Forum workshops

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Three Ways B2B Sales Prospecting Will Evolve in 2023

The economic climate has caused many businesses to re-evaluate their 2023 strategies, and that extends into sales prospecting. In particular, take note of these three trends. »

podcast

Why B2B Marketers and Executives Need Personal Branding in 2023 and Beyond

What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding expert Christine Gritmon. Read more and listen in. »

article

Five Trends Reshaping B2B Marketing Leadership in 2023

From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. Here's how to make sure those changes lead to better marketing and faster growth. »

infographic

The Power of Nostalgia Marketing

Nostalgia marketing—referencing the past to spark positive emotions—can be a highly effective tactic. This infographic explores what makes it work so well and gives examples of it in action. Check out the infographic. »

sponsored offer

The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes to Achieve More With Less

Working in B2B marketing can be a lot like cooking. Cooks have hungry mouths to feed, and they need to do it fast—even when the pantry is running low on ingredients. So for a B2B marketer that has to serve sales when there's hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share their recipes that will satisfy demand and inspire improvisation. »

article

Is Digital Advertising Really More Effective Than Traditional Advertising?

Traditional ads such as billboards, television ads, and radio spots may have fallen out of favor more during the pandemic, when businesses were accelerating digital methods. But do traditional ads still have value? This article explores the differences. »

research

How Confident Are Senior Marketers in Their Capabilities?

Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research. Check out the study findings. »

Workshops Are Dialed In

MarketingProfs B2B Forum workshops

Boston's B2B Forum workshops are dialed in! Pick from Content Marketing for SEO, Demand Generation, Go-to-Market Planning, Email Marketing, and Marketing Strategy. These full-day, hands-on workshops will have you up and running in no time—and right now, they're only $200 on top of the 2-day ticket! Grab your B2B Forum All-Access Pass and pick your preferred workshop now. You never know when it'll fill up!

Workshops Available for Individuals and Teams

Afoot in the Neighborhood

MarketingProfs community goings-on

Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Did You Miss Us?

Recent MarketingProfs content

OOH: How B2B Marketers Can Reintegrate With the Physical World »

Five Trends Reshaping B2B Marketing Leadership in 2023 »

The Power of Nostalgia Marketing [Infographic] »

How Confident Are Senior Marketers in Their Capabilities? »

Is B2B TikTok Right for Your Business? Three Questions to Ask »

Maximizing Your B2B Marketing Budget—Recession Strategies and Tips: Lindsay Boyajian Hagan on Marketing Smarts [Podcast] »

News You Can Use

Updates from around the industry

Oktopost Integrates With TikTok to Scale B2B Social Media Management MarTech Series

OrderEase Acquires Last Call Analytics to Enhance B2B Customer Solutions EIN News

Pimly Launches The Product Cloud, the First Salesforce-Native Product Information Management Platform PR Newswire

Lead2Pipeline Announces Global Partnership and New Vice President to Accelerate Growth of Intent-Driven Buyer Journeys Yahoo Finance

Apollo.io Announces Shek Viswanathan as Chief Product Officer Amidst Record January Revenue Numbers and Expanded Product Vision PR Newswire

ActiveEngine and ActiveCampaign Partner to Help B2B Businesses Close More Deals Digital Journal

Upcoming Events

FEB

Putting Your B2B Buyer Personas to Work
Session 3 of 4 Working Webinars with Ardath Albee

FEB

2023 Events-Related Predictions: Clearing the Fog
60-minute webinar | sponsored by Cvent

FEB

5 Steps to Design and Execute Impactful Account-Based Plays
45-minute webinar | sponsored by Airmeet

MAR

Analytics Friday Forum
3 sessions on email marketing | sponsored by Tealium

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