MarketingProfs Today: 11 February 2017 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Four Steps for Driving Customer Loyalty With Data Science
2.	Video: Managed Services: 'Do It for Me' Is for B2B, Too
3.	Podcast: Creating Brand Fans on a Grand Scale: Musician Peter Hollens
4.	PRO On-Demand Seminar: How to Create a Customer-Centric Product Message
5.	Survey Says: Email Open Rate Benchmarks for Sales Messages
6.	#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week
7.	Infographic: A Visual History of Content Marketing

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How-To

Four Steps for Driving Customer Loyalty With Data Science

By Pauline Brown

To build loyalty and retain customers, marketing teams can take these four steps that improve customer insights and the overall customer experience—and build lasting customer relationships. Read More

Video

Managed Services: 'Do It for Me' Is for B2B, Too

By Carol O'Kelley

Today, B2B technology vendors (think marketing automation) offer much more than technology: Many also offer "do it for me" services (AKA, managed services) to execute tactical activities related to using their platforms. Read More

Podcast

Creating Brand Fans on a Grand Scale: Musician Peter Hollens on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Musician Peter Hollens built a following of more than 1.5 million YouTube subscribers through collaboration, a commitment to regular content, and audience feedback. The lessons he learned can help marketers build their own valuable audiences. Read More

FOR PRO Members

On-Demand Seminar: How to Create a Customer-Centric Product Message

You'll learn the two most important factors in developing a compelling message strategy for your product or company: the uniqueness of your offer, and its ability to solve your target audience's most pressing problem. You'll leave with an action plan that will connect your message with your customer every time. Read More

What are you waiting for? By starting a free PRO membership trial, you've got nothing to lose! Go ahead, make the best decision of your career and give PRO a try today.

Survey Says

Email Open Rate Benchmarks for Sales Messages

By Ayaz Nanji

Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot. Read More

Quick Take

#SocialSkim: Facebook Lite, Pinterest Search Ads, Rethinking Snapchat: 11 Stories This Week

By Christian Neri

This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... Read More

At-A-Glance

A Visual History of Content Marketing [Infographic]

By Laura Forer

Think content marketing is a new idea? Think again. And check out this infographic of content marketing's history—stretching from the days of cavemen to the present. Read More

event calendar

Feb 23	PRO Seminar—Five Steps to Jump-Start Your Account-Based Marketing Program
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Mar 2	PRO Seminar—Time Management Bootcamp
Mar 10	Virtual Conference—Marketer's Brunch & Learn \| 3 online sessions *FREE!*
Oct 3-6	B2B Marketing Forum—Save $800 when you register by February 15

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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