MarketingProfs Today: 10 February 2018: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: If It Can Happen to Crock-Pot, It Can Happen to You: Make Your Brand Crisis-Ready
2.	Article: 10 Steps to Launch a Successful Social Media Marketing Campaign [Sponsored]
3.	Podcast: Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns
4.	PRO On-Demand Seminar: Advanced Google Analytics: Goals, Events, Tracking Codes
5.	Survey Says: The 10 Biggest Winners and Losers on Google Search in 2017
6.	#SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories This Week
7.	Infographic: Does This Really Need a Meeting?

Only 5 days left to save on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

If It Can Happen to Crock-Pot, It Can Happen to You: Four Steps to Make Your Brand Crisis-Ready

By Ann Handley

Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources. Read More

10 Steps to Launch a Successful Social Media Marketing Campaign

By SEMrush [Sponsored Content]

Don't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns. Read More

Podcast

Personalizing Your B2B Marketing to Supercharge Lead Gen: Adobe's Drew Burns on Marketing Smarts

By Kerry O'Shea Gorgone

Drew Burns, principal product marketing manager for Adobe Target, shares tips for using personalization to enhance B2B lead generation and improve marketing results. Read More

FOR PRO Members

On-Demand Seminar: Advanced Google Analytics: Tricks for Goals, Events, and Tracking Codes

In this Teach Me How seminar, you'll learn to add and manage marketing tags with Google Tag Manager, but without getting all technical and digging into code. You'll discover how to gain insight into the source and behavior of your visitors—to understand their needs and give them a better experience. Read More

Tick tock. Register for MarketingProfs B2B Marketing Forum by midnight ET February 15 to save up to $800.

Survey Says

The 10 Biggest Winners and Losers on Google Search in 2017

By Ayaz Nanji

YouTube had the biggest gains in number of searches on Google search last year, and Reddit had the biggest drop, according to recent research from Searchmetrics. Read More

Quick Take

#SocialSkim: Snapchat Intros Live Video; Facebook Courts Creators: 10 Stories This Week

By Christian Neri

Snapchat's live video (but don't get excited), e-commerce store, and rising stock; access to Facebook Watch opens up; brand winners and losers of Super Bowl LII; Instagram's new carousel ad unit; Facebook tech determines user socioeconomic status; more. Read More

At-A-Glance

Does This Really Need a Meeting? [Infographic]

By Laura Forer

So. Many. Meetings. Before you schedule your next one, take a look at this infographic to determine whether it's really necessary, and then see what you can get done with all that extra time. Read More

event calendar

Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Feb 20	FREE Seminar—How Top-Performing Marketing Teams Execute at Scale
Feb 27	FREE Seminar—Optimize Your Search, Facebook, and Display Targeting With Call Analytics
Mar 9	Virtual Conference—Marketing Writing \| Tools. Mindset. Craft. It's all here.
Mar 15	Teach Me How— Nine Insanely Effective Email Tactics You Can Use Today
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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