Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, February 1, 2025
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In This Issue
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ARTICLE
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Generative AI: SEO Game-Changer or Just Another Fad?
Generative AI is transforming SEO, enhancing efficiency while necessitating human oversight for quality and relevance. Stay adaptable to succeed.
Read more ➔
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INFOGRAPHIC
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10 Key B2B Lead Generation Stats for 2025
What are the most important B2B lead generation insights and data points you should be aware of in 2025?
See the infographic ➔
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ARTICLE
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Forget AI Sentience, Authenticity Should Be Our Focus in Marketing
Discover the balance between authenticity and AI in marketing. Learn how to integrate generative AI tools without losing the human touch in your creative work.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, January 31, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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RESEARCH
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Businesses' Martech Plans for the Next 12 Months
Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research.
Check out the study findings ➔
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ARTICLE
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The Next Wave: Social Media Trends to Watch
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends.
Read more ➔
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INFOGRAPHIC
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A Guide to LinkedIn Event Ads
This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Progressively Profile Your Prospects
Prospects may be cold one minute and hot the next. How do you keep up with the changes? By progressively profiling your leads based on their behavior. Discover how progressive profiling helps you deliver hot leads to Sales in Session 2 of Score, Plan, Convert: Demand Generation, a four-part, PRO-level workshop.
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