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| By Andy Crestodina |
| Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from serious flaws to utterly devastating ones.
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| By Kerry O'Shea Gorgone |
| Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book Promote Yourself: The New Rules for Career Success.
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| In just 10 minutes, we'll review several data-capture methods, discuss which of them are appropriate for each communication type, and go over the guidelines you should use to choose the right metrics for a successful campaign.
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| Eye-Tracking Study: How to Beat Display Ad Blindness |
| By Ayaz Nanji |
| Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold locations, according to recent data.
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| By George Burciaga |
| Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
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Feb 6
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PRO
Seminar—The Psychology of Email Response: Tactics for Engagement and Conversion
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Feb 11
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FREE Seminar—Lead Gen in the Age of the Self-Directed Buyer |
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Feb 13
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PRO
Seminar—PreZentation Techniques to Reduce Public Speaking Stress |
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Feb 13
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MarketingProfs University—Present & Persuade Use code PERSUADE to save $200 |
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Feb 14
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Virtual
Conference—Content Marketing: Create and execute killer content Sign up for free! |
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Feb 18
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FREE Seminar—The Dangerous Myth That Adding Resources Increases Output—Busted! |
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Oct 9-10
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B2B Forum 2014—Boston, MA Register by February 7 and save up to $800 |
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