📋 Table of Contents

Saturday, December 9, 2023

📋 Table of Contents

1. Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

2. Navigating the Power of B2B Communication by Getting to the Point

3. 2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

4. For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

5. What Makes Vendor Content 'High Value' for B2B Buyers?

6. The Decline of Cookies Means the Rise of Organic Search Marketing

7. How Color and Lighting in Images Affect Brand Perception

8. How Being Strategic About Content Development Can Boost Results and Save Time and Money

9. Signed. Sealed. Delivered...? MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Link Prospects' Personal and Business Data to Engage and Convert: The Awesome Power of B2B2C Linkage Data

Connecting the dots between a prospect's professional and personal profiles is a powerful way to supercharge B2B marketing. Here's why it's important and how it can help you. »

podcast

Navigating the Power of B2B Communication by Getting to the Point

You may think you're communicating, but are you really getting your point across? Podcast guest and "King of Clarity" Steve Woodruff breaks down the elements of clear communication, from distilling your purpose to getting people on the same page. Read more and listen in. »

research

2024 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions

The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research. Check out the study findings. »

article

For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments

How can marketers strategically deliver the next generation of B2B customer experiences? And how do you get your executive team on board? This article offers a few ideas. »

research

What Makes Vendor Content 'High Value' for B2B Buyers?

What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year. Check out the study findings. »

article

The Decline of Cookies Means the Rise of Organic Search Marketing

As cookies and third-party tracking fall out of favor, marketers will need to look beyond paid media and revisit the backbone of SEO: organic search. »

infographic

How Color and Lighting in Images Affect Brand Perception

This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography. Check out the infographic. »

video

How Being Strategic About Content Development Can Boost Results and Save Time and Money

In the dynamic realm of content marketing, strategic thinking is not just beneficial; it's essential to business success—not only saving time and money but also boosting content marketing results significantly. Tune in! »

Signed. Sealed. Delivered...?

MarketingProfs Master Class for PRO members

After all that sweat to craft the perfect marketing email, how can you ensure it reaches the inbox? Discover how to improve your email delivery with The (Real) Truth About Email Marketing. After sending billions of emails, Jay Schwedelsen reveals his hard-won secrets in this Master Class, available now.

Improve deliverability in 2024

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

What Makes Vendor Content 'High Value' for B2B Buyers? »

For AI-Driven B2B Customer Experiences, You'll Need These Four Strategic Investments »

2024 Salary Trends: How to Hire Top Marketing Talent »

The Key to Thriving Digital Communities: Love Thy Neighbor »

How Being Strategic About Content Development Can Boost Results and Save Time and Money | Marketing Smarts Live Show »

How to Get Started With Multilingual Email Marketing »

News You Can Use

Updates from around the industry

Vende Digital Partners With Jasper to Advance B2B Marketing With AI PRWeb

LuccaZara Acquired by The Futurum Group to Build Largest Content Platform to Deliver Technology Insights PR Newswire

Sendbird Unveils Next-Gen Content Moderation for Safer Online Communities PRWeb

Capchase Launches Collections Tool, Expanding Revenue Services for SaaS Companies PR Newswire

Channel99 Launches First View-Through Analytics Technology for B2B Digital Marketing MarTech Series

BrightEdge Copilot Integrates Generative AI Into Content Advisor PR Newswire

Upcoming Events

DEC

Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew

DEC

How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events
60-minute webinar | sponsored by ON24

DEC

Marketing Planning Friday Forum
3 live sessions | sponsored by Vidyard

DEC

A Messaging Framework That Resonates
45-minute webinar | presented by Pam Didner

JAN

AI for Digital Marketers
Improve your digital programs with the power of AI [10-week online event]

JAN

Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience

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