MarketingProfs Today: 9 December 2017: MarketingProfs This Week

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In this issue

1.	How-To: Your 2018 Technical SEO Checklist
2.	Article: Effective Social Media Ads: How to Leverage AI-Assisted Creativity [Sponsored]
3.	Podcast: Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts
4.	PRO On-Demand Seminar: How to Use Email to Build Customer Relationships
5.	Survey Says: 2018 B2C Content Marketing Benchmarks, Budgets, and Trends
6.	#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week
7.	Infographic: The Right Content at Your Events Makes All the Difference

Join us on Jan 12 for our free 2018 Marketing Trends Virtual Conference: three actionable sessions, attendee-only resources, and more. Can’t make it on show day? Register now to get access on-demand.

How-To

Your 2018 Technical SEO Checklist

By Aleh Barysevich

If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018. Read More

Effective Social Media Ads: How to Leverage AI-Assisted Creativity

By Quantifi [Sponsored Content]

By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects. Read More

Podcast

Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts

By Kerry O'Shea Gorgone

Marketer, cartoonist & author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing tool. Read More

FOR PRO Members

On-Demand Seminar: How to Use Email to Build Customer Relationships

In this online seminar, you'll learn about all aspects of an email lead nurturing program, from initial awareness to post-purchase follow-up. You'll get insight, tactics, tips, and takeaways that you can implement to improve the email relationship-building campaigns for your business. Read More

Gift yourself with a ticket to the best B2B marketing conference on the planet. Register for MarketingProfs B2B Marketing Forum 2018 and save up to $800.

Survey Says

2018 B2C Content Marketing Benchmarks, Budgets, and Trends

By Ann Handley

B2C marketers are becoming more successful with content marketing, but many report their organizations don't have realistic expectations about what content marketing can achieve. See what else the annual study by MarketingProfs and Content Marketing Institute uncovered. Read More

Quick Take

#SocialSkim: Facebook Messenger for Kids; Instagram's New App: 10 Stories This Week

By Christian Neri

Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more... Read More

At-A-Glance

The Right Content at Your Events Makes All the Difference [Infographic]

By Laura Forer

An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence. Read More

event calendar

Dec 12	FREE Seminar—Keys to Driving Webinar Registration and Attendance
Dec 14	Teach Me How—Must-Have Strategies to Succeed at LinkedIn Content Marketing
Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Nov 2018	B2B Marketing Forum—Registration is now open!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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