Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, December 7, 2024
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In This Issue
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ARTICLE
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The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents
B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals.
Read more ➔
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RESEARCH
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Landing Page Conversion Benchmarks for 2024
What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?
Check out the study findings ➔
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ARTICLE
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Rising Subscription Prices: Trends and Tactics for Managing Price Increases
Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth.
Read more ➔
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RESEARCH
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The Three Key Drivers of Highly Effective Sales Training
Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.
Check out the study findings ➔
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ARTICLE
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How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, December 6, 2024: AI News and Views From the Past Two Weeks
Catch up on select AI news and developments from the past couple of weeks.
Stay in the know ➔
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ARTICLE
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The PMO: Unlocking CRM Campaign Efficiency and Peak Performance
Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively.
Read more ➔
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INFOGRAPHIC
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The State of B2B Pipeline Growth
Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Watch All 59 B2B Forum Recordings
Grab your notebook: This year's B2B Forum session and keynote recordings are available now—With more than 45 hours of B2B marketing insights, ideas, tactics, and tips at your fingertips. You finally have a reason to watch videos all day at work!
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Upcoming Events
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DEC
11
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2-part Working Webinar Series with AJ Wilcox
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DEC
13
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3 live sessions | sponsored by StackAdapt
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