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In This Issue
+ How-To: Six Trends for 2014 in Mobile Marketing and Advertising
+ Podcast: QR Codes Kill Kittens: Author Scott Stratten
+ #SocialSkim: The Week in Social Media: 2014 Trends, 2013 Year-in-Review
+ PRO Seminar: How to Make Your Content the Belle of the Marketing Ball
+ Survey Says: State of Digital Marketing Talent: Skills Lacking
+ Infographic: What Marketers Do: Tactics, Tools, Challenges, Campaigns
+ My View: Why You Should Market in the Present Tense
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Advertisement  Join MarketingProfs on December 10 for Marketing Automation Goes Agile—a free, fast-paced seminar where we'll bust some popular myths about agile practices and show you 10 simple ways to introduce them into your marketing campaigns to increase the quantity and quality of your leads. Register today.
How-To Six Trends for 2014 in Mobile Marketing and Advertising
By Gregory Kennedy
Envisioning the future of mobile marketing is certainly challenging, but to guide marketers through the 2014 mobile planning process, outlined here are some important trends and innovations they'll need to deal with. Read More
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Podcast QR Codes Kill Kittens: Author Scott Stratten
By Kerry O'Shea Gorgone
Scott Stratten's expressed his frustration with QR codes in no uncertain terms. His most recent book—QR Codes Kill Kittens—provides example after example of poorly executed marketing concepts that will make you want to laugh and cry at the same time. Read More
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PRO Seminar: How to Make Your Content the Belle of the Marketing Ball
Content marketing isn't just about writing good copy, it's about producing and distributing material that speaks to your customers and prospects. This PRO seminar will focus on current tools and best-practices that will help you drive great content to your target audience. Read More
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Advertisement  QR Codes Kill Kittens is just one of 3 actionable sessions at Digital Marketing World: Social Media Marketing! Join MarketingProfs on Dec. 13 for this free online and on-demand conference, featuring advice on the DON’TS (and dos) of social media marketing so you can work smarter, not harder. Register today.
Survey Says
State of Digital Marketing Talent: Skills Lacking, Specialists Needed
By Ayaz Nanji
Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but mediocre or weak in others, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...
By Angela Natividad
Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time for International Disability Day. Skim to start winter break with social peace of mind. Read More
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My View Are You Marketing in the Present Tense?
By Katrina Conn
We need to look beyond lifecycle marketing to what I call "present tense marketing." Read More
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Dec 10
 FREE Seminar—Marketing Automation Goes Agile
Dec 12
 PRO Seminar—Eight Secrets to More Successful Collaboration Between Sales and Marketing
Dec 13
 Virtual Conference—Social Media Marketing: Work smarter not harder Sign up for free!
Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
 
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