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In This Issue
+ How-To: Mixing Video With Email Marketing: Four Examples and Three Tips
+ Podcast: Power Up Through Experiential Marketing: Shell's Chris Hayek
+ #SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts
+ PRO Seminar: Customers Trump Analytics--Email Is About People, Not Metrics
+ Survey Says: The State of B2B Sales Training [Infographic]
+ Infographic: Five Ways to Create Happy Customers This Holiday Season
+ My View: Five Content Marketing Tips for Every Holiday
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How-To Mixing Video With Email Marketing: Four Inspiring Examples and Three Quick Tips
By Emily Konouchi
Using video in email should be a no-brainer, because emails with video are the ones that subscribers find most memorable. But the email-video combo is still a rare pairing. Here's how to use it to your benefit. Read More
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Podcast Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers. Read More
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PRO Seminar: MarketingProfs University: Customers Trump Analytics--Why Email Is About People, Not Metrics
We'll cover the latest email trends and dive into specific examples of email branding, acquisition, loyalty, and retention strategies. You'll learn how to maximize the return on your efforts with improved writing techniques, a deeper understanding of user groups, and more! Read More
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Advertisement  Join us on December 12 for our Marketing Technology Virtual Conference as three brilliant marketing mavens give you the actionable advice you crave to get the most out of today's technologies. Register today.
Survey Says
The State of B2B Sales Training [Infographic]
By Ayaz Nanji
Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark. Read More
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Quick Take
#SocialSkim: Tumblr Buys In on 'Buy Now,' Twitter's 'Offers' Takes on Discounts, Thanksgiving Vines Galore, and More!
By Angela Natividad
Get the week's scoop on new Tumblr CTAs, discounts via Twitter Offers, Thanksgiving Vines, and Hemingway in 15 seconds. Skim for your second tryptophan high (or is it low?)! Read More
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My View Five Content Marketing Tips for Every Holiday
By Kelvin Dang
Your holiday marketing shouldn't be limited to the end of the year. Check out these content marketing tips to boost your business on every holiday. Read More
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Dec 9
FREE Seminar—The Business Case for Predictive Lead Scoring
Dec 11
PRO Seminar—How to Use Testing to Improve Website Conversions
Dec 12
Virtual ConferenceMarketing Technology: "It's how you use it" 3 online sessions—FREE!
Jan 15
PRO SeminarThe Art of the Extraordinary Presentation
 
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