MarketingProfs This Week: 5 December 2015 Issue: MarketingProfs This Week

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: Five Buzzworthy SEO Trends You Must Know About for 2016
2.	#SocialSkim: Mobile's Huge Strides Over the Holiday Weekend, Plus 14 More Stories
3.	Podcast: When Your Reputation Is on the Line (and Online): 'Manipurated' Author Lemin
4.	PRO How-To Guide: 62 Best Practices of Top Business Bloggers
5.	Survey Says: How Much Do Online Influencers Charge to Post About Brands?
6.	My View: 5 Things to Know About the Divergence of Mobile and Desktop Search Results
7.	Infographic: Win/Loss Analysis: Strategize Your Results

Join us on December 8 for our free seminar: To Rule at Referrals, Focus on the Journey. You'll learn how to create revenue-driving, refer-a-friend programs.
Register today.

How-To

Five Buzzworthy SEO Trends You Must Know About for 2016

By Aleh Barysevich

Get ready for a new year of changes to Google's algorithms—and your SEO strategy. Here are five of the biggest search trends on tap for 2016. They're sure to be buzzed about next year. Read More

Podcast

When Your Reputation Is on the Line (and Online): 'Manipurated' Author Lemin on Marketing Smarts

By Kerry O'Shea Gorgone

Digital marketing strategist and bestselling author Daniel Lemin explains how online reviews can damage—or improve—your business, and how you can protect your company's reputation. Read More

FOR PRO Members

How-To Guide: 62 Best Practices of Top Business Bloggers

Whether you're new to blogging or you have years of experience under your belt, this 24-page guide will provide you with valuable nuggets of wisdom that will supercharge your business blog. You'll learn from a long list of strategies that have proven effective for top business bloggers. Read More

Ready to power up your marketing? Join us on Dec 11 for our free Marketing Technology Virtual Conference. Register today.

Survey Says

How Much Do Online Influencers Charge to Post About Brands?

By Ayaz Nanji

Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh. Read More

Quick Take

#SocialSkim: Mobile's Huge Strides Over the Holiday Weekend, Plus 14 More Stories This Week

By Christian Neri

Find out how mobile shopping is growing, and discover the five mistakes B2B companies make on Facebook. Also: LinkedIn's app gets a major facelift; Facebook improves Custom Audiences and lets businesses chat with users on their websites via Messenger. Read More

My View

Five Things to Know About the Divergence of Mobile Search Results From Desktop Results

By Scott Buresh

Search engine providers are tailoring search results to different devices and rolling out algorithm updates that add mobile-friendliness as a ranking signal. Here's what you need to know about these trends. Read More

event calendar

Dec 8	FREE Seminar—To Rule at Referrals, Focus on the Journey
Dec 10	PRO Seminar—Eight Easy Ways to Amp Up Your Email List Growth
Dec 11	Virtual Conference—Marketing Technology \| 3 online sessions *FREE!*
Dec 15	FREE Seminar—Rethink Your Content Marketing in 2016
Dec 17	PRO Seminar—The Secret's in the Sauce *with Ann Handley*
Dec 17	MarketingProfs University—Content Marketing Crash Course *11 new classes!*

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625