MarketingProfs This Week

Saturday, December 3, 2022

📋 Table of Contents

1. How to Use the Awareness Stages to Nurture Leads From MQL to SQL

2. Understanding Web3 Through a Marketing Lens

3. How to Budget Strategically for Your Digital Marketing Campaigns

4. 12 Email List Management Best-Practices

5. Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently

6. Gain Differential Advantage Over Your Competitors: Core Competencies

7. How to Effectively Build Your Brand Within Emerging Virtual Worlds

8. Upskilling Tips for Employees and Employers

9. The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?

10. A Year's Worth of Content MarketingProfs Master Class

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Use the Awareness Stages to Nurture Leads From MQL to SQL
article
How to Use the Awareness Stages to Nurture Leads From MQL to SQL
This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead, using the Awareness Cascade. »
Understanding Web3 Through a Marketing Lens
podcast
Understanding Web3 Through a Marketing Lens
How do you evaluate whether Web3 would add value to your business? This podcast episode featuring Tony Pham tackles that question and more, including what the differences are between Web2 and Web3 and where the Internet stands today. Read more and listen in. »
How to Budget Strategically for Your Digital Marketing Campaigns
article
How to Budget Strategically for Your Digital Marketing Campaigns
What's the secret to constructing a sophisticated, airtight digital marketing budget that's justifiable and sensible? It's definitely not more spend equals more payoff. Check out this article for budgeting tips. »
12 Email List Management Best-Practices
infographic
12 Email List Management Best-Practices
Email list management encompasses a wide range of approaches, from maintaining updated tagging and segmentation to removing invalid, duplicate, and unengaged contacts. This infographic explores how to maintain a healthy and engaged list. Check out the infographic. »
Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently
research
Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently
Top-performing salespeople are more likely to understand their buyers' need for value and make the case for value more strongly compared with their peers, according to recent research. Check out the study findings. »
Gain Differential Advantage Over Your Competitors: Core Competencies
article
Gain Differential Advantage Over Your Competitors: Core Competencies
A central goal of marketing strategy is to get an advantage over the competition. But how do you do that? »
How to Effectively Build Your Brand Within Emerging Virtual Worlds
article
How to Effectively Build Your Brand Within Emerging Virtual Worlds
As the tide of technology moves closer to virtual reality, what can brands to do prepare? Advertising could look very different in a VR world. This article explores the possibilities. »
Upskilling Tips for Employees and Employers
infographic
Upskilling Tips for Employees and Employers
This infographic summarizes what upskilling is and covers upskilling tips for both employees and employers. Check out the infographic. »
The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?
article
The Buyers Are (Still) There: How Can B2B Tech Marketers Get to Them?
The accelerated pace of the digital business world will require B2B tech marketers to drop their manual ABM processes and get to a deeper level of customer understanding. But how? Check out these ideas. »
A Year's Worth of Content
MarketingProfs Master Class
Imagine what you could do with a year's worth of unique content: Fill your emails, whitepapers, blogs, and socials with relevant info that speaks to your audience. It's not a dream. A good survey can teach you about any industry, any market, any audience. And when no one else has your survey results, you're an industry thought leader! Join Mantis Research founder Michele Linn for the Master Class, Using Research for Content and Thought Leadership. Available now to all PRO members.
Fill your content calendar
Afoot in the Neighborhood
MarketingProfs community goings-on
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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Did You Miss Us?
Recent MarketingProfs content
Upskilling Tips for Employees and Employers [Infographic] »
Resonate, Differentiate, and Substantiate: What Top Salespeople Do Differently »
Get Ready to Rebrand! Three Steps to Prepare Your Organization for Transformation »
Brand Extensions: A Strategic Path to Growth »
Virtual Event Trends: Businesses' Future Plans and Top Challenges »
How to Budget Strategically for Your Digital Marketing Campaigns »
News You Can Use
Updates from around the industry
GlobeTopper and Knox Wire Announce $50M Global Payment Partnership PR Newswire
SafeGuard Privacy Closes $7M Funding Round PRWeb
Growthly Group Launches MarSales, a B2B 'Sales Funnel as a Service' Yahoo Finance
LiveIntent Launches Identity Enrichment on Salesforce AppExchange MarTech
Channel99 Debuts to Enable B2B Marketers to Measure and Benchmark the Performance of Channels and Vendors Yahoo Finance
Bloomreach Enhances AI-Driven Product Discovery, Deepening Algorithm Flexibility and Allowing Businesses to Drive More Revenue Growth PR Newswire
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