MarketingProfs Today: 24 December 2016 Issue: MarketingProfs This Week

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In this issue

1.	How-To: Useful SEO Content Tactics for a Successful 2017
2.	Podcast: 2016 Yearend Episode: Memorable Holiday Marketing Campaigns
3.	PRO Take 10: How to Leverage Your Online Community
4.	Survey Says: 3Q16 Email Marketing Benchmarks and Trends
5.	#SocialSkim: Messenger's Overhaul; Instagram's Milestone: 13 Stories This Week
6.	Infographic: Why Instagram Matters to Marketing

By upgrading to PRO membership, you'll gain access to industry rock stars Scott Stratten, Jay Baer, and David Nihill, along with unlimited access to an unparalleled collection of premium marketing resources. Upgrade today.

How-To

Useful SEO Content Tactics for a Successful 2017

By Liraz Postan

SEO has evolved significantly, especially over the past few years: It is no longer search engine optimization, per se; our content efforts are now aimed at users, not search bots. These tips will help make your own SEO content more engaging in 2017. Read More

Podcast

2016 Yearend Episode: Memorable Holiday Marketing Campaigns

By Mack Collier, Kerry O'Shea Gorgone

Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake. Read More

FOR PRO Members

Take 10: How to Leverage Your Online Community

In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. You'll leave with actionable steps to build a stronger online community. Read More

Don't miss out on Scott Stratten, Jay Baer, and David Nihill. Go PRO and you'll gain access to can't-miss January seminars, plus much more! Upgrade today.

Survey Says

3Q16 Email Marketing Benchmarks and Trends

By Ayaz Nanji

The volume of email that marketers sent in the third quarter of 2016 (3Q16) jumped 19.8% from the third quarter of 2015 (3Q15), according to recent research from Experian Marketing Services. Read More

Quick Take

#SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This Week

By Christian Neri

Facebook turns Messenger into Snapchat, takes on Skype, deals with its failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more... Read More

At-A-Glance

Why Instagram Matters to Marketing [Infographic]

By Laura Forer

Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing. Read More

event calendar

Jan 5	PRO Seminar—Age of Disruption *with Scott Stratten*
Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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