| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, December 22, 2018 |
Hello, friends!
A little fun. A little inspiration. And, as always, a lot of heart. That's what this issue—our last of 2018—is full of. And it's what I hope your year has been full of, too.
We're closing 2018 with the picture in mind, helping senior marketers to stay focused on their priorities, and also reminding marketers how AI is poised to changed digital marketing as we know it.
Also in this issue is a special edition of our Marketing Smarts podcast, in which Podcast Host Extraordinaire Kerry Gorgone asks 21 industry thought-leaders: No, really: What matters most in 2019?
And that's just the first three links. :) There's lots, lots more good stuff below those...
Since this is our last weekly newsletter of the year, we've stuffed it full of enough material to last you through a long winter's fortnight: The MarketingProfs Weekly Newsletter Woodshop won't reopen until January 5.
Whatever you celebrate this time of year, I hope you find some respite from the usual day-to-day to think thoughtfully about your 2019 plans.
See you next year!
Ann
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| CMOs Need to Focus to Survive: Three Priorities to Ditch and Three to Latch On To |
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| Here's the hard truth: Most CMOs will never be able to get all their work done. Yet, Marketing is critical to the success or failure of organizations. The solution? A rigorous focus on the things that matter most. So here are three areas to prioritize, and three to let go of. |
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| The Three Areas of Marketing That AI Will Reinvent First |
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| Why is online marketing poised to be heavily influenced by AI? Because many marketing processes are already automated—and so can be managed by AI technologies relatively easily. And because AI can improve the performance of marketing campaigns and drive revenue. AI will change these three areas of marketing first. |
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| 2018 Yearend Episode of Marketing Smarts: What Marketers Need to Know for 2019 [VIDEO] |
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| Worth a look and listen: 21 industry stars, 21 pieces of valuable advice to help you up your marketing game in the year ahead. Don't miss this special yearend video episode of Marketing Smarts! |
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| Creating Assets for Your Email Marketing Campaign: A NEW Course |
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| An email campaign is bigger than any single message. Every message you send must be thoughtfully, intelligently created to inspire a specific action, and to support your campaign goals. This new course shows you how to tackle every aspect of creating an email message. Start creating! |
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| Maximize Customer Engagement With the Right Insights From the Right Data |
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| Effective data collection and analysis are essential for better customer relationships. From achieving true personalization to predicting behavioral patterns and creating ongoing conversations, improving customer engagement all starts with deriving insights from data. Take these three steps to get there. |
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| 2019 B2C Content Marketing Benchmarks, Budgets, and Trends [Study] |
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| Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute. Check out the full report here. |
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| A Small Business Guide to Facebook Chatbots [Infographic] |
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| Small businesses have a reputation for being more personal than their mega-corporation counterparts, but that doesn't mean technology is not involved. In fact, using chatbots may be a way to give your customers even more customized attention than you could otherwise. Check out the infographic to see how. |
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| SEO Professionals: Why You Should Guarantee SEO Results |
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| Dear SEO professionals: Clients don't simply want our SEO recommendations... they want guaranteed results. Why should you offer SEO guarantees? When should you offer SEO guarantees? And what kind of SEO guarantees should you offer? Read on to find out. |
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Thank you for being here. Thank you for reading. You are why we do what we do.
Love,
—Ann Handley, Chief Content Officer
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