Today's dose of marketing know-how.
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Today's dose of marketing know-how | Saturday, December 21, 2024
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In This Issue
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ARTICLE
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Five Ways to Unleash the Power of AI in B2B Email Marketing
Discover how AI improves B2B email marketing with dynamic content, predictive analytics, and more. Start optimizing your campaigns today./p>
Read more ➔
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RESEARCH
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What Exactly Do Marketing Operations Professionals Do?
What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists.
Check out the study findings ➔
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ARTICLE
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2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready
AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success.
Read more ➔
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ARTIFICIAL INTELLIGENCE
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AI Update, December 20, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
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ARTICLE
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How Marketing Data Validation Is the Key to Successful Campaigns
Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions.
Read more ➔
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RESEARCH
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The Top Challenges of Repurposing, Accessing, and Measuring Digital Content
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.
Check out the study findings ➔
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MarketingProfs in-person event
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(pssst. hey. next year's b2b forum is up to 40% off right now.)
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