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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Saturday, December 21, 2019 |
| The Evolving Role of the CMO (And All Marketers): Five Guiding Principles | ||||
| Marketing has evolved, as has the customer experience: A signature on the dotted line is now just the beginning. CMOs—all marketers—have new roles and so need new skills; foremost is the ability to wear many hats at once. These 5 guiding principles will help you navigate this new world. | ||||
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| What You Should Know About Your Audience Before Creating the Perfect Email Workflow | ||||
| Email marketing doesn't work well if you don't understand your audience, their needs, their wants. Take these steps to learn more about your audience so that you can segment them and improve your email workflow—and conversions. | ||||
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| Big Data: Big Opportunity or Big Headache? [Full Transcript] | ||||
| Big Data is taking over. Most of its seemingly obvious payoffs are mirages at best, or quicksand at worst, whereas some do hold the potential for high returns. So, what are the keys to Big Data success? | ||||
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| 'The best training I have ever attended in my 20+ years in MarCom' | ||||
| MarketingProfs event | ||||
| That's what one among the hundreds of satisfied attendees at the 2019 MarketingProfs B2B Forum (#mpb2b) said. You too can experience some of the best B2B marketing education on the planet—at #mpb2b 2020 in San Francisco. Only 130 seats left at the Earliest Bird rate. | ||||
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| It's Coming: Is Your Brand Prepared for an Economic Downturn? | ||||
| The early-warning signs of a recession are all around, and most economists expect a recession by the end of 2020. Recession-proofing takes time and steady effort. These five tactics will ensure marketers are prepared for ups and downs, whatever the economic climate. | ||||
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| Capitalize on the Culture of Laziness: 5 DTC and Subscription E-Commerce Trends for 2020 | ||||
| Thanks to the social-driven economy, consumer demand for convenience, and a culture of "I want it now," subscription and direct-to-consumer (DTC) e-commerce is booming. The industry is evolving quickly; and, heading into 2020, these are five trends to watch. | ||||
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| Emails Design Trends for 2020: The Future Is Here [Infographic] | ||||
| To draw in and engage recipients—and result in more conversions—email-design innovations continue unabated. Which is why visually striking and technologically advanced emails will be the face of email design in 2020. | ||||
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| B2B Video Content: Top Goals, Formats, Channels, and Challenges [Study] | ||||
| B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research. Check out the study findings. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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