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In This Issue
+ How-To: Email Is Your Cinderella: Treat It Like a Princess, Not a Servant
+ Podcast: 16 Industry Stars Reveal Their No. 1 Strategy for Success
+ #SocialSkim: The Week in Social Media: Best-of, Beyoncé, Viral, Content
+ PRO NEW! Take 10: Craft the Perfect Call to Action
+ Survey Says: Email Subject Lines: Words, Tactics That Boost Open Rates
+ Infographic: The Marketer's Guide to Actionable Data
+ My View: Five Digital Marketing Predictions for 2014
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Advertisement  Join us February 14 for MarketingProfs Virtual Conference Series: Content Marketing and get the inspiration and know-how to create & execute a killer content marketing strategy that will leave your customers and your bottom-line feeling the love. 3 sessions, live Q&A, networking, & more. Register now.
How-To Your Email Marketing as Cinderella: Treat It Like a Princess, Not a Servant
By Karen Talavera
How do you upgrade email out of the servants' quarters and into the manor house without causing companywide upheaval that makes Downton-Abbey seem like a child's fairy tale? Focus on these five objectives. Read More
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Podcast Marketing Smarts Special: Industry Stars Reveal Their No. 1 Strategy for Success
By Mack Collier, Kerry O'Shea Gorgone
16 Marketing Smarts guests from 2013 tell you which marketing tactic they would choose, if they could use only one. Read More
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PRO NEW! Take 10: Craft the Perfect Call to Action
In just 10 minutes, you'll learn how to strategically create calls to action that customers care about and pay attention to. We'll cover ways to ask customers to engage while avoiding common pitfalls. Read More
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Advertisement  Less Content. Bigger Results. Join us for this keynote plus 2 other actionable sessions designed to give you the tools and know-how to drive sales without spending hours a day. MarketingProfs Virtual Conference Series: Content Marketing. February 14. Online and on-demand. Register today.
Survey Says
Email Subject Lines: Words and Tactics That Boost Open Rates
By Ayaz Nanji
Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent report. Read More
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Quick Take
#SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, More
By Angela Natividad
It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way to 2014! Read More
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My View Five Digital Marketing Predictions for 2014
By Merlyn Gordon
What will 2014 bring for digital marketers? Here are my predictions. Read More
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Jan 9
 PRO Seminar—Put LinkedIn to Work: Five Simple Steps to Generate, Manage, and Close Leads
Jan 14
 FREE Seminar—Cross-Channel Marketing Trends and Strategies for 2014
Jan 22
 FREE Seminar—How to Impress Your Boss, Get ahead, and Tighten Your Bottom (Line) in 2014
Jan 23
 PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
Feb 13
 MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
 Virtual Conference—Content Marketing: Create and execute killer content marketing Sign up for free!
 
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