📋 Table of Contents

Saturday, December 2, 2023

📋 Table of Contents

1. Email Opens Are Not Dead: What's Changed and What Hasn't

2. Unraveling SEO Secrets for B2B Marketers

3. Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

4. B2B Multichannel Marketing: Top Channels, Trends, and Challenges

5. Better Together: The Importance of Aligning Sales and Marketing Teams

6. How to Nurture Your Marketing Message

7. B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company

8. PR and Its Importance in B2B Marketing: A Brief History

10. Crush Your Branding in 2024 MarketingProfs Working Webinar for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

Email Opens Are Not Dead: What's Changed and What Hasn't

The launch of Apple's mail privacy protection two years ago immediately led to cries of "Email opens are dead!" But much like the cries of "Email is dead," they should be ignored. Learn how open rate can still be useful. »

podcast

Unraveling SEO Secrets for B2B Marketers

If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start. Read more and listen in. »

article

Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty)

Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience. »

research

B2B Multichannel Marketing: Top Channels, Trends, and Challenges

B2B marketers say email is the channel that has the biggest impact on their multichannel strategy, according to recent research. Check out the study findings. »

article

Better Together: The Importance of Aligning Sales and Marketing Teams

The way marketing and sales are done is changing—fast. Harnessing the unique skills of Marketing and Sales for a common purpose can help you get ahead of the curve. Here's how. »

infographic

How to Nurture Your Marketing Message

This infographic looks at four approaches to take for successfully developing your message: focusing on your target market, alluding to the solution you provide, keeping things simple, and differentiating when possible. Check out the infographic. »

video

B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company

In this episode, guest David Aaker discusses the fascinating concept of disruptive innovation. He explains what it is and explores its relevance to marketing today. Discover the exciting possibilities and far-reaching impact of disruptive innovation. Tune in! »

article

PR and Its Importance in B2B Marketing: A Brief History

Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR. »

The Data-Related Activities Marketers Spend the Most Time On

research

Marketers say a wide range of data-related activities now take up their time, including collecting, analyzing, and visualizing data, according to recent research. Check out the study findings. »

Crush Your Branding in 2024

MarketingProfs Working Webinar for PRO Members

Your digital marketing is only as strong as the strategy behind it. Before you activate a new brand in 2024, discover how to easily create engaging content, harness your team's expertise, and more—all without breaking the bank. Find out how in Digital Brand Activation, a four-part Working Webinar hosted by Nick Westergaard. Available to PRO members now!

Activate brilliant branding on a budget

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

Did You Miss Us?

Recent MarketingProfs content

How Marketers Can Navigate a World Minus Cookies | Marketing Smarts Live Show »

Better Together: The Importance of Aligning Sales and Marketing Teams »

Email Opens Are Not Dead: What's Changed and What Hasn't »

B2B Multichannel Marketing: Top Channels, Trends, and Challenges »

How to Nurture Your Marketing Message [Infographic] »

Undivided Attention: A Key Benefit of Traditional Mail Marketing »

News You Can Use

Updates from around the industry

Artificialintelligencechat.io Introduces Conversational AI With Voice and Text Capabilities MarTech Series

CrowdStrike Launches on Amazon Business, Bringing AI-Native Cybersecurity to Small and Medium Businesses Business Wire

Research Solutions Announces Acquisition of scite PR Newswire

Qlik Expands Customers' Ability to Scale AI for Impact With AWS MarTech Series

Bloomreach Powers the Next Generation of Search Experiences With Launch of Three New Features MarTech Series

Yoast Unleashes AI-Powered SEO Plugin, Slashing Time Investments for Crafting Elements of Effective SEO Strategies MarTech Series

Upcoming Events

DEC

AI-Powered Personalization: Crafting the Customer-Centric Future
60-minute webinar | sponsored by Drift

DEC

Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew

DEC

How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events
60-minute webinar | sponsored by ON24

DEC

Marketing Planning Friday Forum
3 live sessions | sponsored by Vidyard

JAN

AI for Digital Marketers
Session 1 of our all-new, 10-week online event
Improve your digital programs with the power of AI

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