📋 Table of Contents

Saturday, December 17, 2022

📋 Table of Contents

1. AI for Business and Marketing: What's Possible (And What's Not)

2. A Go-To Guide to Creating Ridiculously Good Content

3. Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

4. Customer-Centric Companies Win Recessions: How Customer Insight Cushions Downturns and Speeds Recovery

5. The Content Roadblock: How Inefficient Workflows Affect Creative Teams

6. How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline sponsored article

7. Seven Ways to Make Hybrid Work Less Stressful for Your Team

8. What's Coming in 2023? MarketingProfs PRO webinar

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

AI for Business and Marketing: What's Possible (And What's Not)

If you're intrigued by AI but also confused, start learning here! This article, the first in a planned series on AI, covers basic terminology and possible ways to prioritize your investment. Let's learn! »

podcast

A Go-To Guide to Creating Ridiculously Good Content

Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new generation of marketers. Read more and listen in. »

article

Perceptual Maps and Competition: How to Understand and Improve Your Position in the Market

Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, you're flying blind. »

article

Customer-Centric Companies Win Recessions: How Customer Insight Cushions Downturns and Speeds Recovery

Although cutting back on marketing is a kneejerk reaction to a struggling economy, history teaches us that companies' keeping focused on customers is what keeps them afloat. Here are four major reasons for that. »

research

The Content Roadblock: How Inefficient Workflows Affect Creative Teams

Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research. Check out the study findings. »

sponsored article

How Long Will Your Rebrand Take? Six Factors to Consider When Developing Your Timeline

It's time for a rebrand! But wait, not so fast. You'll need a carefully crafted schedule to make sure everything goes smoothly. These are six things you'll need to consider. »

infographic

Seven Ways to Make Hybrid Work Less Stressful for Your Team

Although the transition to hybrid work has had many benefits for employees, it's also led to new challenges. This infographic explores how to ease those stresses for your team. Check out the infographic. »

What's Coming in 2023?

MarketingProfs PRO webinar

Get a jump start on 2023's trends at The Future of B2B Marketing: Hot Advice and Smart Insights. This team of unruly marketers share insider views on what's next in B2B! Katie Martell hosts Katie Robbert, Paul Roetzer, Sydni Craig-Hart, Robert Rose, and Ann Handley for this unscripted fireside chat.

Hear their thoughts, see their sweaters

Afoot in the Neighborhood

MarketingProfs community goings-on

Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.

You're probably familiar with the legendary Marketing Smarts Podcast, which recently passed its 500th episode (Whoa!). But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Friday on YouTube, MarketingProfs Facebook PRO Group, and LinkedIn!

Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Market Research, Branding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.

How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!

Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.

Did You Miss Us?

Recent MarketingProfs content

The Content Roadblock: How Inefficient Workflows Affect Creative Teams »

AI for Business and Marketing: What's Possible (And What's Not) »

The Least Stressful Business Software Solutions [Infographic] »

Four Pillars of Brand and Marketing Operations: Support Your Team Members Wherever They Are »

B2B Revenue Marketing and Closing the Credibility Gap: Jim McHugh on Marketing Smarts [Podcast] »

The Four Pillars of a Great Blog [Infographic] »

News You Can Use

Updates from around the industry

Zuddl Partners With Walls.io to Leverage User-Generated Content for B2B Events MarTech Series

BigCommerce Announces Integration With Sage 100 ERP Software to Unlock E-Commerce Opportunities for B2C and B2B Merchants MarTech Series

Integrate Partners With 6sense to Uplevel ABM Strategies With Precision PRWeb

Productiv Expands Partnerships With Cloud Financial Solutions to Help Teams Align on SaaS Management Business Wire

Executives From Ogilvy and IBM Join Forces to Launch 'Thematically Speaking' Podcast PR Newswire

Press Hook Releases Free AI-Powered Press Release Generator Destination CRM

Upcoming Events

JAN

[Friday Forum] Future Trends Friday Forum
3 sessions | sponsored by Momentive

JAN

[Webinar] Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023
45 minutes | featuring Michael Brenner

FEB

[PRO Webinar] Researching Your B2B Buyer Personas
Session 1 of 4 | Instructor Ardath Albee

FEB

[PRO Webinar] Building Your B2B Buyer Personas
Session 2 of 4 | Instructor Ardath Albee

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